Just imagine you are in a super market, looking for the products of your choice from one shelf to another, but suddenly you see your Smartphone is quick enough to make your search simpler than ever before. This is a power of NFC envisaged by the Think and Go company , which is a new NFC commerce platform having all sorts of convenient offers for you. All you need to do is just tap on your mobile button with tags and you have a listing of products of your preference and choice. This new technological genre which has taken the world by storm has for the shoppers in the France E Leclerc supermarket some of the next generation features to locate the products through the shelf labeling and some real time dynamic advertising.

Use your phone to inscribe your interest for Maggie Pasta; you will get an advertisement for instance Maggie soup. This engine entails consumers to set their pace on the products they are most interested in, so just a wave of your phone over the shelf of the store with your NFL label will tell you if this is a product you require the most. This concept envisaged around two months back revolutionized the shoppers’ experience of shopping.

To enthrall consumers, ShelfX added more to it by taking the shoppers back to the era when shopping was virtually simple. It was the time when the customers would just walk to the shelf, pay without hassle and leave. But what did ShelfX do, it just created “smart shelves”, having sensitive scales and NFC technology. Each store has the weight and price of the item so as soon as the product is pulled out, it is easily discovered and the same is added to the customer’s bill. As the shopper reaches the shelf with its ShelfX card of NFC phone, he would be addressed by name, given details of product and discount offers. Once the shopping is over, the payment is automatically processed.

This is what NFC all about. Though NFC is not just near field technology yet for consumers it means giving them the smartest and quickest way to shop. As they now can just tap and pay. Intel has also envisaged a new chapter with MasterCard to incorporate tap and pay system in its UltraBooks computers for easy to pay but in a complete secure way too. It also means to unveil new ways for shopkeepers for making their customers in their showrooms full of ease and fun. As they walk, shop, take care of their naughty children, their payment is made.

NFC is now a thing of the future as it will be cutting across all the recent technologies to give entirely new shopping experience.