UNTAPPED FACEBOOK MARKETS FOR YOUR GROWTH POTENTIALITIES:
Now Facebook is taking its step further for penetrating into International markets too. For Facebook it all depends on how the way things will be going on in the market and if there is any possibility for them to set their user friendly payment platform.
They envisaged their penetration in Japan, Russia and South Korea as considerably less than 15 per cent and in China too where access to Facebook is restricted there is nearly zero percent penetration.
But how realistic are these ambitions particularly in the Asian markets? To answer this question in depth, Benjamin Joffe, chief executive officer of Asia based digital research and strategic +8* Plus Eight Star, says in these markets it is not about how many registered users are there but how many of them are performing their business through Facebook. As for instance, Indonesia which is the fourth largest Facebook nation has around 42 million users but maximum of them are mobile users who never pays anything.
Mobile has much greater potentialities in these markets if Facebook has atleast something to sell and there is sufficient demand for the same.
In Japan there are less than ten million Facebook users now with country having highest gross domestic product per capita. It has strong IT infrastructure while also having second largest advertising market. Besides the nation is rich in mobile social games with Gree amd Mobage each having 25 million registered users.
In South Korea there is Cyworld social network which was initiated in 1999. Infact in 2011 itself Facebook’s registered users topped Cyworld.
There is no access to Facebook in China since years still it is highly competitive market with two social networks already on stock exchange which is Tencent and Renren.
Facebook is quickly becoming part and parcel of Asians’ lives. However, popularity that the social media platform is enjoying is not uniform throughout the continent. These highly industrialized Asian nations can be a great source for business buzzers in Facebook.
In fact, Facebook too recognized this fact that China has more Facebook app developers than in any other part of Asia even though website has restricted its access to this nation since 2009. As more and more Asian nations continue to move into Facebook for all their activities, it can be tremendous growth for Facebook apps developers too.
Now it is you who have to see your dreams turning into reality as you can now route your Facebook resources into many untapped markets too.