New “Badgeville’ Behavior Platform
Whenever I hear about the Behavior Platform popularized by Badgeville, it comes out to be sort of mounting of stick and carrot approach propelled by Orwell. Orwellian is a fictional society of Oceania in George Orwell’s novel “Nineteen Eighty Four”. In novel all the residents of Oceania are monitored by camera, told fabricated stories by the government and forced to work for Big Brother. Stick rules prevail in the entire nation but “Nineteen Eighty Four” is the era of bygone days, as now almost all Fortune 500 companies are gearing for behavioral motivation and tracking in their overall business setup and marketing spree.
It is envisaged that the “Behavior Platform” for the enterprise is a cloud based platform to fully integrate behavioral analytics and management solutions. It’s a motive of the company to allow the marketers and brand strategists to measure and increase the conversion rate, and observe and measure user behavior through social gaming, loyalty and performing social analytics. The platform compares the user behavior in terms of social connection and content. It is equivalent to the social graph popularized by Facebook which has been deciphered as the “global mapping” and tracks information about your users depending upon what is done or envisaged on website. It can easily track the behavior of users that concerns your business like referrals, comments, reviews or adding items to shopping carts or no matter how unique.
The whole concept of the Behavior Platform is its value and suit of social reputation, and provision of social networking for large companies with special emphasis on of course “gamification”. For instance, Samsung created Samsung nation which provides rewards to the most of the active users of the website and is currently starting with the scheme for the users to win a Galaxy Tab.
Games are the ways to directly strike at the potential users brain pattern to understand their thought process, interests, aptitude and the waves of trend they are moving towards. “Gamification” was prevalent earlier too but before it we did not have the ability to track anything, all we could envisage was how many purchases customers were making but now companies are going much deeper. Now they are thinking not how many dollars consumers ought to spend but also their thoughts, usage and overall behavior pattern towards the same. The companies also need to see that people are able to track users’ social moves too like which movies they watch, games they play and above all what they are most interested in.
Having a social interaction and experience is no longer restricted to Facebook and Twitter but lot more. It is very crucial for the branded companies too to create and formulate social integration to remain pertinent.
This behavior platform is no doubt about checking behavior patterns of the users but the same can also add to the real social experience to your website. This can greatly help the companies to modify their strategies to the changing trends of the consumers and make them feel satiated and induced towards your products or services.