Using Chatbot for your Online Store can be a Game Changer.

June 13, 2018

Using chatbot for your online store can be a game changer

E-commerce is a highly competitive space with new merchants entering the market every next day. It has been estimated that global e-commerce sales will reach approximately $ 4.5 trillion by 2021 as technology is only going to be cheaper and easily accessible in the coming years. With such intense competition among brand rivals, the ultimate goal of any firm is how to keep customers engaged in one’s specific brand or store. In present times customers are constantly bombarded with marketing messages via e-mails, SMS, social media etc. but all these ultimately leads to over – saturation and kills the actual purpose of marketing. The need of the hour is the direct interaction of brands or online stores with their customers and this is the point where chatbot development platforms can be a game changer by developing AI-based chatbots.

Integrating chatbots in online shopping has the potential to completely redefine the shopping habits of the tech-savvy customers of today. According to a report from Business Insider, people nowadays are more ready and willing than ever to shop with bots. 47 % of users are open to the idea of shopping online via chatbots,  whereas 71 % of users want to receive customer service through different messaging apps. It has been estimated that on an average a customer is happy to spend approximately $ 55 on shopping using chatbots. The figures are quite interesting that shows buyers increasing trust in chatbots as a means to communicate with businesses.

The way the chatbots are going to change the game of online shopping seems quite exciting. Let’s see the real scenario in detail:

  • Purchase decision:

Instant solution to one’s doubts and queries make users comfortable when they visit an e-commerce website. According to a report by Gartner, 44% of purchasers will leave an online store if their problems are not addressed promptly. Here chatbots can be of great help with their real-time conversational approach. They can respond to the various queries of the users at the time of shopping and can keep customers engaged.

  • Billing agent:

The chatbots can efficiently sum up the bills of the customers with high accuracy. This will provide the much-needed flexibility to the users in making payments of their purchases. The ease of purchasing and payments will increase the customer base of an online store. This is the reason why chatbot app development has seen a surge in recent times.

  • Virtual assistant:

One of the attractive features of online shopping is that the customers can cancel their orders and ask for a refund if they are not satisfied with the product. But the entire procedure of cancellation and refund can be quite frustrating to the vendor. The chatbots can be of great help in this scenario as they can efficiently do this tedious task without getting angry or frustrated.

  • Cross-selling:

The e-commerce websites provide many offers to their customers. When customers respond to these offers through push notifications, the chatbots can reply instantly and help the website earn profits by cross-selling and upselling.

There is no doubt that chatbots are going to be the real game changer in the field of e-commerce. So if you wish to turn the table in your favor by creating your own chatbot and make your online store a force to reckon in the field of e-commerce, look nowhere else than Signity Solutions. We will give our best in understanding and fulfill your goals by providing you, your very own chatbot. Feel free to reach us here and we will revert back at the earliest.

 

Rohit Madaan

Rohit Madaan

Assistant Digital Marketing Manager at Signity Solutions
I am an enthusiastic internet marketer.
Rohit Madaan