10 Things To Consider While Developing A Successful Custom Website

October 7, 2019

Custom web development services don’t focus on just creating pretty layouts. The developers and software companies first try to grasp the real challenges underlying behind your business. On the quality of the website, a digital marketing strategy is defined.

A website developer tries to reach to the depth of requirement gathering and creating an outstanding web design by solving and addressing each of the complex issue coming on the way.

By hiring a web developer, who has expertise in the latest tools and techniques can add value to your business. While hiring a custom web development company, make the right choice by not getting swayed away by a company that asks for a big chunk of change but doesn’t promise a dynamic, high-functioning site. You must make sure that new website development will improve the performance of the website by increasing its functionality. Before we jump into developing a new website, here are 10 tips for the website developers.

Best Tips For Custom Website Development

 

1. Optimize the Page Speed of Website

 

The user gets a frustrating experience if the load time of the website is high. As the speed of the mobile devices is faster, the users expect the same speed on the web browser.

When the user doesn’t experience the same on the website, they usually bounce. It is because slow speed is an interrupting experience for the user which must be avoided by the website developer.

To check the page speed, Google offers a free tool called Page Speed Insights . To build an optimized custom web development services, the developers must keep checking the speed regularly. The good page speed is acquired by making continuous efforts. The main affecting factors are compressed images, better page linking, avoidance of blank pages, site map connectivity. A navigated website will always have better page speed.

2. Use Bespoke Calls to Action

 

Websites are a part of human life. So, for a website developer, it is vital to note down that the customers are not looking for surfing instructions. A simple call to actions (CTAs, clearly marked with an action word will help you to enable website users to more easily navigate your website. By tracking the locations, local products can be marketed well. When the outreach of a website increases, the website starts giving you improved returns.

3. Segment Key Information with Bullet Points

 

As mentioned above, to engage customers in a better way, it is significant to make use of the bullet points rather than explaining the details of the product. The bullet points provide crisp information. The basic features of a product can attract more customers rather than paragraphed information.  The traditional paragraphed form is no more followed now.

The custom icon designs with little animation can create more impact on the bullet-point information display. Finally, the bullet points isolate the most important points you’re trying to make without getting caught up in terminology or specifics.

4. Best Space Utilization for Images

 

People across the Internet are getting smarter and faster at judging company websites, therefore, a custom web development agency focuses on developing a strategy to make the best use of images. Moreover, the size of the images is getting smaller but their use on the web pages is getting increased.

The use of stock photography and the use of free pictures available on the internet might decrease the value of your brand. The customers like to experience new images used innovatively and creatively.  The good website developer and designer must create a connection between images and brand along with the website theme. Instead of having too many images, the developer can go with fewer images but original images.

5. Deciding on Existing Template Versus Custom Site

 

In the past, custom web development agency prefers to go by template design rather than spending time on custom designing. But the trends have changed now as the customers are looking for custom designs. That ensures everything is tailored to your unique needs. For small websites, the template designs might be good but for big websites such as eCommerce websites, it is not feasible to stick with a fixed template having the common features. Thus, while hiring a web developer, the companies should consider the skills of building a custom-designed website.

Related Post: Custom Web Design or Website Templates – What Should You Prefer?
6. Determining Content, Design, and Structure

 

The key ingredient of any website is content, design, and structure. Content needs to be valuable, informative and appealing to the search engines. At the same time, it must engage customers who are actually the most essential entity for your business. The design thus, should attract a website visitor’s eyes but, not distract from essential calls to action and conversion goals. According to experts of custom web development services, “The right font and colours can dress up your site and make your pages pop.” Pages should be structured so they flow effortlessly from one to the next.

7. Considering SEO in Mind

 

Don’t assume that if SEO algorithms and rules keep changing, that must mean there are no more of a value. The website developers should always pay attention to the best SEO practices. An SEO friendly website is technically sound and can be integrated on different platforms such as mobile. A well-developed site is useless if it isn’t optimized as per the SEO rules. Also, the SEO rules keep changing so you need to continuously modify your website.

8.  Making Content Shareable

 

Your biggest ally in Internet marketing is your customer base and brand building. To fully capitalize on your site’s potential, custom web development companies opt for technology which can run on different platforms. It can be achieved by creating content that’s engaging and shareable.

9Making It Easy to Change

 

The custom website development is the first preference of the website developer as it offers flexible functionality. With the changing trends, customer tastes and product change, the website should evolve with them.

It is important to develop a focused and realistic website. Therefore, instead of focusing too much on the look of the website, we must pay attention to the functionality to develop a business-driven website. Every page of the website must justify the business it is dealing with. Thus content creation, images and the designing of the page must be aligned.

10. Simplify Website Navigation

 

If you don’t want your visitors to run away from your website because they can’t navigate it, then do your best to make it as simple as possible.

A custom development web service always pays attention to developing a descriptive design as rich user experience can make the visitor’s stay for a long time on the website. The broken links and empty pages on the websites, therefore, must be avoided and each page must carry the relevant text and images.

Grand Takeaways

 

It’s not about one single company, you can ask almost any custom web development agency, and they will give you story after story. Someone who decided to go with something unknown that ruined their business by creating a bad website.

The objective of providing tips here is to help website developers. In the race of getting the best web developers hired by the top giants of industry, the developers must keep working on enhancing their skills. They can take your business to go beyond the expectations while remaining on the practical surface.

This is a pretty thorough post to give you enough points to monitor before you hire a custom web development company or website developers.

Reema Jindal

Digital Marketing Manager at Signity Solutions
With an experience of 11 years in digital marketing, she is our "PPC star." From team handling to engaging in fun activities, she outshines everywhere.

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