How to get the most out of your Salesforce CRM?

February 26, 2016

salesforce

The world is moving to the cloud. And when you talk about cloud, Salesforce CRM is one of the first names that instantly come into the picture. A huge number of businesses from all across the globe are already using this cloud computing CRM and getting huge benefits from it! And, many more are in the line for Salesforce integration.

However, not all manage to get the same results. There are plenty of reasons for the same. What are those reasons; let us have a look at that first –

1. Lack of alignment with the business processes

One of the biggest reasons why companies fail to make the most of Salesforce integration is because they don’t align the CRM with internal business processes of the organization. As a result of this, you are unable to measure the kind of impact which Salesforce can have on your business. Not just this, but you are also not able to measure the results for the efforts being put by the staff. All this ultimately leads to frustration among the staff members who feel their efforts are getting wasted, which ultimately leads to decline in the adoption rate.

2. No well-defined goals and objectives

What do you expect to get as a result of the CRM? What are your goals and objective from your business’ Salesforce integration and optimization? These are few of the questions which need to be answered before moving your business processes to Salesforce. After all, how can evaluate the success or failure of CRM unless you have well-defined objectives? And, this is another crucial mistake that businesses make.

3. Not keeping up pace with the changes and updates

The only thing that’s constant in today’s technology is change. And, Salesforce is no different. There are changes, upgrades and improvements in the Salesforce CRM now and then. And, to make the most Salesforce integration that you have done to the business, you need to keep up your pace with these changes. It is only by staying updated with these changes that you can eventually make the most of Salesforce CRM, foster unmatched collaboration within the team, engage customers and improve the overall performance of the system.

So, what’s the solution for all this?

The solution to all this lies in hiring an expert who can understand your business usability and help you in Salesforce integration and optimization as per your business needs. Here is a look at how salesforce.com consultants can help you to make the most out of your Salesforce CRM:

  • Integrate the CRM with your business processes

A thumb rule of CRM integration that you must remember is that ‘A CRM is only as good as the business allows it to be’. If the CRM is not optimized as per the business needs, then you can never expect to get the desirable results. However, a Salesforce consultant, after understanding your business requirements, can carry out the Salesforce optimization process so that the CRM is in-sync with your internal business processes.

  • Train your staff

Considering the fact investments on Salesforce CRM implementation are huge, it becomes important that once implemented your staff is fully ready to make the most of it. And, this is another thing which trained Salesforce consultants and consulting service providers can do to boost your team’s performance. By helping your employees to understand the system, giving an answer to all the queries they might have and guiding them through each and every feature of the CRM, these consultants can actually ensure that you are going to get the best returns out of the money that you have invested on it.

  • Help and Support

Salesforce CRM has so many features and getting used to them will require time for your staff members. During that time getting stuck in the middle of something while working on Salesforce CRM is inevitable. However, these professionals can come to your rescue whenever you are stuck with any problem related to the CRM and find a solution for the same in no time. No matter what the confusion is, wherever you are stuck in Salesforce CRM, you can be sure to get a resolution with these a trained Salesforce consultant by your side.

That says quite a lot about Salesforce consultants and consulting service providers available out there in the market. If you have invested in Salesforce CRM, but are unable to get the expected results, then getting in touch with Salesforce experts like Signity Solutions can prove to be the smartest idea. With a team of experienced Salesforce consultants, administrators, developers and certified professionals, these guys have been helping business to reap great benefits out of Salesforce CRM for the past quite some time now, making them one of the best in the market today.

Abhishek Sharma

Abhishek Sharma

Head of Salesforce & Zoho at Signity Solutions
With decade of technical experience in CRM, specifically Salesforce. A highly energetic individual and an equally good team player, Abhishek has a deep knowledge of complex, challenging and custom CRM implementations as well as integrations. With strong analytical skills, he is known to manage and deliver crucial projects in time and per expectations.
Abhishek Sharma