What is the impact of AI on SEO in 2021 [Experts’ Opinion]

March 16, 2021


From simple website optimization for the desktop to the complex and ever-evolving process of enhancing the content, Search Engine Optimization has gone through various changes over the last decade.

While some aspects have never changed, such as keywords and meta tags optimizations and link building, SEO evolved a little more when it came to mobile optimization, user experience, and social media marketing. 

But a big change was noticed when Google introduced RankBrain in 2016.

RankBrain used a machine-learning algorithm to identify the patterns and the bucket data, and the process resulted in revealing a new system that analyzes a new Google search. 

Since then, SEO has been changing a lot with Artificial Intelligence and Machine Learning algorithms making tremendous betterment in improving the relevance of content for the searcher.

And in the year 2021, Artificial Intelligence is very likely to impact the future of SEO through videos, images, voice search, and pre-trained models. 

Impact of AI in SEO [Experts’ Opinion]

Let’s hear a little more about it from the experts;

What is the impact of AI on SEO in 2020 [Experts Opinion]

1. Larry Kim – Founder and CEO of MobileMonkey

With the inevitable advancement of AI, it has become a necessity for every marketer to reform their marketing strategy to include AI in SEO.

Artificial Intelligence tools, such as AI-powered chatbot tools and their abilities to perform multiple functions and analyze tons of data, have been shaping the SEO landscape and are making their way into mainstream marketing. On top of that,

AI tools will also help improve keyword research methods for better content strategy, stronger analytics and reporting system for SEO teams, and smarter personalization. Early adopters will surely reap the benefits of AI.

2. Dawn Anderson – Managing Director at Bertey

Next, we have Dawn Anderso, Managing Director at Bertey – International SEO & digital strategy consultant, speaker, trainer, and lecturer.

The impact of AI on SEO in 2021 is not anywhere near as much as you think. AI and machine learning are utilized much less in practice as they are in theory.

Whilst there will be elements of AI and machine learning in areas of search ranking and classification, for example, in the likes of Google BERT, Elmo, and BERT’s various descendants, the practice of implementing huge change across legacy systems is quite problematic and is going to take time.

Developments are picking up in pace, challenges for machine learning are not trivial, and there are still many open problems. We can liken it to this. If we built a supersonic plane, it does not mean we throw all of the other planes, which work perfectly well out of production.

3. Elijah Masek-Kelly – Founder of Powerful Outreach

It’s here. The moment we have all been waiting for 5 ds for… the singularity. The moment where AI takes control as our overlords!

Oh, wait. It’s only 2021. And we’re just talking about SEO!

In the grand scheme of things – I don’t think AI will have a huge impact on the industry in 2021. Regardless of the tools that we use for SEO, Google will still prioritize great content and a seamless UX for searchers.

That said, I do think during 2022, we will experience the emergence and prevalence of A.I. tech that will eventually have a huge impact on our work.

Even in 2021, there are at least three fields where I see AI-powered tech making a change to the way we approach SEO:

  1. AI Search
  2. AI Content Writing
  3. AI Technical On-Page Analysis

There are a ton of interesting companies doing work in each of these areas. As a writer/content creator, I am doubtful that Artificial Intelligence will be able to create anything of real substance by 2021.

However, as a digital marketer, I am excited by the potential here.

What might become really strange is how these different elements interact and work together. If we have AI created content that is optimized by AI on-page analysis and discovered by AI-powered search – I wonder what kind of experience is left for us, humans?

No matter what, 2021 will still require human inputs. Ideally, this means that we can do our work faster and more effectively. What reality will dictate – remains to be seen…

4. Sam Hurley – Managing Director OPTIM-EYEZD

I don’t believe it’s a question of the impact of AI in SEO in 2021; we are already amidst its almighty power and glory!

The tech will only continue to disrupt every facet of SEO:

From Google’s constantly evolving algorithms (RankBrain being 1 of the 3 top ranking factors) to voice search (currently ~20% of all searches) to visual search (which Pinterest CEO, Ben Silbermann says will completely replace keywords), to the array of AI-driven SEO tools available to us today (WordLift and Acrolinx, naming just a couple) — it’s absolutely undeniable.

The future is now!

Sam Hurley is a lateral-thinking, people-focused digital marketer — holding solid experience in both agency and client-side settings. He now runs his own global personal branding and influencer marketing business: OPTIM-EYEZ.

Catch Sam on Twitter and LinkedIn for cosmic amounts of helpful material on entrepreneurship and marketing!

5. Omi Sido – Senior Technical SEO at Canon Europe

With more and more competitors on the web, the factors that influence search algorithms are increasingly becoming more complex.

So, on one side, Google is using AI (to be precise the part of AI that we call Machine Learning) to better understand the ‘search intent’ by mimicking human behavior. Therefore, AI is set to change the SEO landscape in 2021 and beyond, by shifting the focus back onto user behavior.

On the other side, SEOs (Digital Marketers) are already using Artificial Intelligence (data mining, machine learning) to analyze historical data to predict future trends. Again, the focus is on human behavior, so I guess we are all going in the same ‘human behavior first’ direction.

6. Amit Dua – CEO at Signity Solutions

By 2022, AI is totally going to make digital marketing more powerful and effective. It will change the persuasion factor of target marketing, which thereby will lead to conversion-based marketing.

For a decade, it has been analyzed that the data collected for digital advertising is not accurate and narrow.

Ever since digital marketing is into the industry, it has been monitored that out of 100 users, 80 are incorrectly targeted because of whatever reasons, be it segmentation or demographics. And out of those 20, the conversion is not at all profiting. 

This is where Artificial Intelligence will change things: AI-powered data analytics has the ability to bring out product suggestions correctly to the users.

All the chosen users will be filtered according to their previous decision-based data, making the information more authentic and accurate. Another best part is that all the insights displayed by artificial intelligence are in easy-to-comprehend forms.

7. Kashif Raza – CEO at GlobexOutreach

The biggest benefit of using AI tools for SEO campaigns is that they can automate the process. The presence of AI will limit bad practices like Black-Hat link building. And at the same time, AI will make SEO more “Human-friendly.”

Keeping the debate of whether AI should be used for content creation aside, it’s clear that finding content ideas has become easier than ever before with the usage of AI tools. Content creation has already become much easier. Advancements in NLP will also strengthen the power of Google and other leading search engines to put good search results on top. And on top of all, Local SEO will become much easier and effective using AI tools. 

8. Malhar Barai – Head Marketing at Global Tech Giant

I believe that there always was a certain degree of AI in SEO.

Google has always said that its algorithms were intelligent enough to pick up spammy activities and will continue to improve on that.

Like always, in 2021, Google wants you to continue your search on their platform and would want you to spend more time on the platform.

Google will find ways like mobile-first indexing, featured snippets, local listing, personalization, etc. to ensure that you stay longer on the platform and will leverage AI to achieve its goal.

Given the capabilities of AI, we would see more personalized results depending on the device, location, time of day, etc. So happy Googling in 2021!!

9. Nathan Gotch – Founder of Gotch SEO, LLC

AI is going to take all of our jobs. Just kidding, but there’s a real opportunity to work alongside it and achieve even better results.

The biggest “impact” we’ll see from AI is going to be on Google’s side. Google’s end goal solely relies on AI for determining their SERPs.

This is a long way away. But if their Rankbrain algorithm (AI) is better at picking SERPs than a human, they can be more profitable mainly because they’ll only need people who work on the AI – not people who work on the SERPs themselves.

I’m being futuristic here, but I do believe this is their long-term goal.

On the SEO specialist side, developing software with an AI layer can improve efficiencies.

For example, if AI could complete some of the more mundane tasks in SEO like keyword research, it would be huge. It would allow for more focus on the creative side of SEO (content, outreach, etc.), which would produce better results.

That said, AI won’t have a huge impact on SEO in 2021 because there’s still a lot of work to do. But it’s getting there.

10. Samuel Schmitt – Digital Solution Expert and Founder of thruuu

Artificial Intelligence is getting every year more and more present in the digital marketing space and is helping marketing professionals to gain insights from data.

Artificial Intelligence, Machine Learning, or other Predictive Analytics features are already available to marketers through key marketing technologies such as CRM or Marketing Automation.

SEO is not left behind, and advanced analytics capabilities provided by AI will help to the acquisition of customers and improve top-of-the-funnel efforts.

Several activities are involved in the SEO process. It starts with the analysis of the user’s intent and competition strategy to produce the relevant content. Then an essential part of SEO is about monitoring the results, testing new approaches, learning, and repeating.

Most of these activities could be automatized and scaled with the support of the Artificial Intelligence and Machine learning model.

Some scenarios where AI could help SEO day to day work:

  1. Customer intent and competition analysis: Automated analysis of the organic search and competition performing content to identify gaps and keyword opportunities.
  2. SERP Analysis: Monitoring of the SERP for the target keywords to define trend and insight about action to take
  3. Automated SEO experiments and website performance: AI model could apply automatically changes on various pages of the website to increase the organic reach and website traffic.

11. Chad M. Crabtree – Editor-in-Chief – CareerKarma

The impact of AI on SEO in 2021 is bound to be similar to the impact it has had up to this point—only far more noticeable and significant.

AI is already a major part of Google’s algorithm, with its ability to identify black hat SEO and other outdated techniques, like keyword stuffing.

The fact is, AI is going to continue to be a major factor in search, and therefore in SEO.

Luckily, tools like SEMrush, Ahrefs, and Moz are getting ahead of the AI game and already provide many features that help optimize for SEO in the age of AI and machine learning.

12. Kulwant Nagi  Founder/CEO at AffloSpark LLC

Back in 2015, when RankBrain was introduced, the SEO industry was shaken. Every forum and site was talking about it. Although back in 2015, we couldn’t digest the AI in SEO, now it has become mainstream. Google is making its knowledge graph and ranking algorithms so powerful that it’s all about artificial intelligence.

From my point of view, AI is going to bring a lot more awesome ideas for SEO experts rather than pushing them backward.

I believe that the internet must be an awesome place where my grandfather can get the right information as well as my kids.

For sure, this big change in Google SEO AI is going to disrupt SEO practitioners because the backlinks or keyword stuffing that used to work back in 2012 are dying slowly. But on the other hand, Google would be a much better place for everyone than ever before.

I personally see SEO AI as a positive signal which will inspire content creators to create more awesome content which would add the value in people’s life.

13. Sean SiFounder and CEO of SEO Hacker

“Historically speaking, Google has been running different experiments on applying AI to their search algorithms. Last 2015, they released “Rankbrain,” an algorithm that helps them with the processing of search results that number in the millions. Even one of the co-founders of Google, Sergey Brin, has expressed his hopes and interest in artificial intelligence.

This means that we, as SEOs, need to familiarize or at the very least, understand how Google uses artificial intelligence in their search processes. I believe that Rankbrain is only the start, and as the years’ progress, they’re slowly improving their AI application as well. So, we need to be ready when they slowly roll-out AI in the search process that affects the results we work hard for. 2021 is not different from 2020 since the use of AI doesn’t just happen in a year. There’ll be minor algorithm updates, but a completely AI-powered search isn’t that feasible just yet. I’m excited to see how Google will use AI to improve the search industry – IF they can improve it, then the search will gain leaps and bounds of progress.”

14. Rebecca Berbel Content manager at OnCrawl

“AI in 2021 will look like AI in 2020… on steroids. Search engines have already begun to use AI to determine what users mean and want. We’ll continue to see more frequent, more opaque core algorithm updates with no real best practices for maintaining site rankings in their wake. These updates will help search engine AIs deal with abstract concepts like “quality,” correct for biases, and address non-English-speaking markets. In 2021, AI will also bring more personalization of search, making the SERPs look increasingly different for different users.

Since SEOs can’t see how ranking algorithms work nor how each user sees the SERPs, 2021 will likely be the first “Year of Data” of many to come. Data will help us move beyond lists of on-page ranking factors and into the mind of search engine AI. SEOs will need to use business intelligence platforms to combine data from many sources–from broad solutions like Power BI to SEO-oriented solutions like OnCrawl–as SEOs run their own correlation studies between the different measurable data available. 2021 will probably be a good year for technical SEO!”

15. Jean-Christophe Chouinard – Digital Marketing Specialist in Quebec | jcchouinard

“Machine learning and Artificial Intelligence already shape SEO’s day-to-day job. Google’s ranking already is tested over and over to try to mimic users’ decision processes. Typical SEO strategies are starting to be less reliable, and the foundations of our global SEO knowledge are getting shadier. I am not an AI expert, but I will say this. Machine learning will help SEOs to get rid of repetitive tasks, such as keyword research, so they can concentrate on more strategic tasks. 2021 seems a little too soon to cry out that AI will be a major content creator, but we should start to see AI-powered content ranking for low research content such as daily sports recaps.

16. Tim Hughes – CEO & Co-Founder of Digital Leadership Associates

SEO is going to go through massive change over the next few years, as Goggle is coming under massive competitive pressure. 

 First, our maturity at using search is changing and enhancing. For example, research shows that we don’t click on the links and tend to ignore any paid media in search. This means that companies have to bite the bullet and go of an earned media approach.

The second impact is that Google has to change the technology to try to make sure that searchers are getting the best customer experience; in addition, Google will try and retain searchers longer on the platform.

 While we once said that every company would have a website, not I think it can be said that every company will have artificial intelligence. Google has to take some of the heavy liftings from search and making it easier and providing searchers with the answer they want and predicated they want.

17. Janice Wald, Blogger, Blogging Coach, Freelance Writer

Google’s algorithms are always changing. SEO will change along with it. Where does artificial intelligence come in? Google’s AI tries to determine the meaning of the user’s search query to deliver an accurate answer and quickly.

Therefore, search engine marketers need to change their practices, so their web content comes up in Google’s SERPs. 

 Years ago, people could put a lot of keywords in and expect tons of search traffic. 

Now, web creators need to word their keywords, so they come up in the queries. This is, of course, where voice search comes in.

 With the rise of voice search, people dictating their queries into their phones; keywords will become longer and start with “how to” since this is how users word their queries… “How do I…”

18. Jeff Deutsch 

AI will help companies drive more long-tail SEO traffic to their sites in 2021. The lowest hanging fruit in SEO today is with keywords that have less than 250 exact matches Local Monthly Search and are 4+ words. Those searches have a much higher buyer intent and, thus, the potential for conversion. AI can match the products in your feed that match those keywords and build headless commerce pages to show only the exact products relevant to the search. AI can also do better contextual interlinking between internal pages, which can rank those long-tail landing pages on Page 1 of Google without the need to build external inbound backlinks. Longtail UX have come up with one approach to this problem, and are on the lookout for feedback from SEO and SEM professionals interested in the space.

19. Juan Merodio Blogger, Speaker & Advisor in Marketing

 “If we think about how will be SEO in 2021, I would say more personalized and with new elements as a podcast. The phenomenon Click-Zero is happening on Google, because around 50% of searches that take place on Google, stay on Google instead of driving the user to the external web.

 Summarizing, if you want to be a good rank on Google in 2021, think about creating a video, record a podcast, and define a powerful content strategy based on your buyer persona needs.”

20. Jitendra Vaswani Digital Marketing Consultant at BloggersIdeas

AI’s impact on SEO is already shaking up many marketers, and now Google is launching updates every single day, it’s getting tougher now on Google to get rankings. Digital Marketers will now have to switch from keyword-based content to concept-related content. Because Google is trying to understand user intent more, they want to give the best experience to the users. With AI less blackhat SEO will be working, PBN’s might work or not, it all depends on personal experience level, but for sure many marketers got hit badly by Google PBN updates. Chatbots will be used by many eCommerce businesses as it handles the support query very well & helps users getting the best results. Google AI is now smart at understanding the value of visual content like images and videos. Now they want more visual content as user attention is very much high on visual content. Don’t forget to optimize your videos and images by focusing on primary keywords. This is the most simple and effective strategy AI impacts on search in 2019.

21. Dan Willis Relationship Marketing Consultant, Millennial Keynote Speaker

As AI improves “tricking,” an algorithm is going to prove next to impossible. STOP TRYING. The reality is this is good news for content marketing and SEO as a whole. No longer will you be plagued with playing the algorithm game, but instead, you will now focus simply on creating content the educates and informs your audience, and the AI will do the rest to ensure that content gets in front of the people that want and need to see it!

22. Gabriella Sannino – Managing Partner – Level343.com

As a linguist and an SEO that works in international markets, I can only see artificial intelligence as a positive impact. The largest impact I can see is in the way we handle data. As you know, the success of marketing efforts requires good data, and AI can help us get there.

We deal with multiple languages and locations. Especially now, that goes beyond SEO and into government issues. Think GDPR, UK and EU ad regulations, etc. As AI gets better, we’ll be able to use it to more easily bridge gaps between country-specific regulations, target languages, target terms, and so forth.

We could definitely use AI to gather data, and extrapolate information about our audience, help us build buyer personas. While that’s possible now, I think of it as a more manual activity at the moment. Aggregated and extrapolated data can help us with better marketing data, and AI can help with stronger campaigns. I’d like to see an AI platform that we can use dynamic information – plugin our campaign data and get an estimate of the change it will make in traffic, ranking, and revenue. We can do that somewhat with SEMrush now, and other tools, but the potential is so much bigger.

I still think we’re a far cry from something that replaces marketers. I don’t think marketing campaigns should ever be entrusted to a machine entirely, no matter how complex the machine is. However, I do foresee AI as becoming a more firmly entrenched helping hand, helping us ferret out where we should put our efforts for better, more targeted results.

23. Lisa Social media marketer, Consultant, Blogger

I believe AI will have some significant image of SEO In 2021. The old days of keyword stuffing and black hat SEO are over. Search engines know now what we do and for how long. They know what we search on their engines as well as on social media sites. They can use this to target ads to us on a daily basis and in real-time. It makes marketing more targeted. AI will really take over SEO and the digital marketing world. 

Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 8 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook, “How to Tweet and Thrive on Twitter,” now on Amazon.

24. Tadeusz Szewczyk – Blogger, Social Media Manager at OnReact

We know at least since 2015 that Google’s AI called RankBrain is used for unique search queries, that is questions or keyphrases that have never been asked or searched on Google before.

With the increasing use of voice search on phone assistants and smart speakers, we can safely assume that the number of these unique questions will remain high or rather grow.

The more Google adapts to such obscure searches, the more users will expect them to be answered, and the more unique such queries will become.

Thus the era of simplistic one-word searches may be over. People will increasingly demand correct answers to complex questions. I’d prepare to optimize for a breadth of content, not just a few pages focusing on popular or money keywords.

Also, it seems that Google uses AI to refine all other searches as well, so even in case you prefer to focus on broad terms, you have to make sure that your content reflects the user intent and is of high quality.

Why? Google’s AI can notice based on engagement metrics that your content did not deliver on the promise so that it will get ranked lower in the future for similar queries.

25. Winston Burton – VP of SEO at Acronym

AI will have the biggest impact on SEO from a data perspective with analytics and Google Search Console, seeing the most changes in 2021. Google knows what pages should be rewarded ( page 1 rankings )based on several different factors, but the final decision will come from the end-user data, which you simply cannot automate because that information is coming from humans if humans like the content and consume it and find it useful, that that is the key for Google to provide the best results based on the query.

Winston Burton is an SEO and digital marketing expert with over 12 years of experience. Winston is currently the VP, SEO at Acronym, an intent-based digital marketing agency. Previously Winston was the VP, SEO at Havas Media, and built the SEO practice. His experience includes enterprise brands, including Marc Jacobs, Fidelity, SAP, Scotts, Dish, and many others.

26. Daniel Kempe – Co-Founder & CEO at Quuu.co

AI will have a huge impact on SEO in 2021 and the years that follow. By using platforms and apps that incorporate AI, we will be able to pinpoint and identify specific search terms that will increase our traffic and improve engagement. By utilizing AI, we’ll be able to provide targeted and personalized content to the user; this will allow companies to create dynamic landing pages with dynamic content that grabs the users attention more effectively.

At Quuu, we make use of an app called Alli AI; this app helps us to predict trends and shows us the best keywords to optimize for on our websites. The app sets goals and targets for us to follow, allowing us to streamline our SEO strategy; having this AI-powered app has helped us to supercharge our SEO over the last couple of months. I am excited to see more apps like this pop-up and become a natural part of the SEO marketplace in 2021.

27. Ankitaa Gohain Dalmia – Digital Marketing Strategist

AI is already making quite an impact on SEO, especially with chatbots and tools like Grammarly, CoSchedule, Answer the Public, Ubersuggest, etc. There are also tools like IBM Watson Analytics for Social Media, which help you understand what your audience is talking about on social media, thus giving you an insight on how to cater to your audience better. Using these insights, it’s getting really easy to build buyer personas as well as designing a better website with smart landing pages. And as we move towards the mid of 2021, all this is only going to get better, especially with features like Voice Search, Data analytics with more robust Sentiment Analysis, predictive analytics for better smart personalization for customers, and more. Personally speaking, I’m excited about what IBM will be coming up with next to help digital marketers like me.

Ankitaa is a digital marketer, writer, trainer, and branding consultant at AnksImage.com. Her mission is to help brands deliver high-quality frictionless customer experiences in order to win at business in a digital world. She provides web design, content writing, SEO, and branding services. She has been writing digital marketing articles for RT Media (China) magazine and website for over 4 years. Contact her at [email protected] to learn more about how Ankitaa could grow your business.

28. Philip Verghese – Writer, Blogger, Editor

The year just passed by, and even this year and the year ahead to is no doubt the year of the mobile world! 

Yes, a majority of search is done through the mobiles. As Google insists, the mobile-friendly web pages to are growing tremendously, and in the year ahead, no doubt be the year for mobile web pages. As the technology in this industry is also fast-growing and the AI plays a great role in voice search via mobile. A recent survey says that 50+ searches are done through voice search.

Search engines like Google are now giving much emphasis on voice search optimization. It is interesting to note that the old-fashioned way of text typing search will go outdated because a voice search will give an exact answer to your search in the first go, in other words, you need not scroll through the list on the first second or the third pages. Instead, you get the exact search result on the first page on top. This happens because of the AI impact or magic.  In short, AI plays a vital role in SEO in 2021 and beyond. 

29. Ashok Sharma – Digital Strategist

Artificial intelligence (AI) is becoming one of the biggest trends in digital marketing today and for 2021. 

AI – specifically machine learning – has become a crucial component in how search engines rank pages. This means it’s important to understand AI when optimizing for search.

As search engines have become better at identifying keyword stuffing, irrelevant backlinks, and quality content for users, marketers have had to use AI to meet the requirements of search engines.

However, while playing by the SEO rules is necessary, using AI for SEO success not only gives you a greater opportunity to enhance your page rankings, but it also allows you to develop more cohesive strategies and better content.

Search engines like Google are taking more advantage of machine learning and AI to provide sharper results.

For example, by the end of 2021, it is estimated that 50 percent of searches will be voice-based. Google has understood the rise of voice search and has outfitted the Google Assistant to understand natural conversation better.

In many ways, search engines like Google are taking more advantage of machine learning and AI to provide sharper results. They are offering a variety of channels for consumers to search for what they need.

30. Salil Attri – Digital Marketing Manager

As technology is evolving with time, AI would yield more outturn in the upcoming year in terms of search results. Taking into the picture, the voice assistants on the trio – iOS, Android, and Windows; the search queries for local as well as global results are processed via machine learning. We even see a voice search option on Google and many other search engines. Since Google launched its AI algorithm named ‘Rankbrain,’ there has been a drastic improvement in the way it puts up the SERPs and rich results with precision as it learns the patterns of the user behavior.

For a term as short as “shoe,” AI will help the search engines to understand the intent of the user. Therefore, the search queries will become shorter and more conversationalist.

With the rise of mobile-first indexing and smartphone usage, search terms will become even shorter and more conversationalist

Coming to the tools used in SEO monitoring, they certainly help businesses in increasing their web performance. How? Well, their crawlers work with a set of programmable machine code that detects shifts in the Google search parameters, algorithm updates, indexing changes, server responses, etc. Once they fetch and verify the data with the records, suggestions are offered to the user to create a room full of optimization ideas and work on them to improve their visibility score. Opening a way to plenty of resources, AI is versatile to be used from creating content to getting the ROI for a specific business.

The FAQs associated with each keyword searched on Google are a clear example of AI helping a user to get every possible information about the query and related terms.

31. Jim Stewart CEO StewArt Media

As Google increases its use of AI, so does its reliance on good data. SEOs can have an impact on many channels, not just organic, by doubling down on technical SEO. Everyone knows how much rich snippets can help organic search traffic. What a lot of site owners don’t understand is that improving structured data can dramatically improve Dynamic Search Ad Campaigns. Similarly, removing internal duplicates from the index can increase the performance of Shopping campaigns. AI is permeating across Google, with the recent launch of “Buy from Google” retailers can gain a lot by paying attention to technical SEO.

32. Josh Spilker – SEO Content Strategist

I would look for more sites to offer customized content based on your previous search history or interactions with the site. Content managers will not have to manually figure out “what’s next” for the reader; AI will serve up that content.

33. Jaykaram – Digital Marketing Strategist

Artificial intelligence in SEO will become an inevitable trend in the coming years. Currently, several companies are using AI to deliver personalized and unique experiences to their customers. In this way, Google uses Artificial Intelligence to provide superior search engine results to its users. Voice search engines, Chatbots, and keywords are among the techniques used by AI in the field of SEO. So, with the rise of the AI trend, experts can easily predict the role of AI in search engine optimization to classify the web pages and determine their placements. In addition, using AI in search engine optimization not only provides a better way to improve the visibility of your search engines, but also the ability to create more consistent strategies and superior content. Based on the current deployment and future predictions on AI, the impact on SEO is expected to influence:

  • Insights and Techniques
  • Automation Workflow Tools
  •  Personalization

Final Thoughts 

As you have read, the impact of AI on SEO is going to get a lot of changes, and there is no way you can proceed with your website optimization unless you understand the basic concepts of Artificial Intelligence. Also, this is the right time to brush up on your Digital Marketing strategies to fulfill the new demands.

So, that’s how we wrap up, and we hope you got something good from here.

Ashok Sharma

Ashok Sharma

Ashok Sharma is the Digital Strategist with more than a decade of experience in data and technology fields, and he helped businesses gain more traffic and online visibility through technical, strategic SEO and targeted PPC campaigns.
Ashok Sharma

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