Why Should You Create your App for iOS and Android?

August 3, 2019
Ritika Jatana Suneja

Smartphones are the most important thing a human has invented in recent times as they hold importance even more than one’s identity. Most people have a digital identity saved on their smartphone. On losing the phone, one feels a major fear-of-leaving-out. Since, one has photos, contacts, messages, bank details, wallet and what not else saved on the phone. Our digital dependence today has increased significantly. A second away from our phone and we feel like that, our soul is leaving the body-shaped cage. This has led to an increase in demand for enterprise mobility solutions.

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About Smartphone Apps

 

Smartphones have an app for everything. Navigation, music, fitness, finance, and various other daily requirements are fulfilled by several apps. This growing dependence is bringing in more and more app developers aboard. Given the high consumption of smartphones, India is a hub for mobile app development. Many independent developers have been able to strike gold with their new apps. Then there are various Android and iPhone app development companies in India as well, helping in the creation of even better apps.

Globally, there are two major operating systems for smartphones: the first being Android and the second being iOS. The Windows, Blackberry and Symbian operating systems are obsolete. They have limited use only. Hence there is little or no development going on for them.

The android is an open-source ecosystem while iOS is a closed tech ecosystem. An Android system is open, for encouraging developer innovations. But at the same time, Android apps are less secure. They are open to glitches and bugs while iOS apps are less likely to crash. Due to their closed ecosystem and a limited number of devices. This reduces the need for optimization of the app for different devices.

Android vs iOS

 

Every coin has two sides, and similarly, every option has advantages and disadvantages. The need of the hour is proper research on the most suitable software system suited for the app. But even before that, a thorough analysis is a must to understand the main group of users that the app aims to attract. As both the operating systems have an immaculate following and different mindsets. If the app fails to attract the meant user group, then it would be a waste of resources and efforts of the developer.

The mobile application development company needs to identify the aim of the app. It’s a common fact that an app is useful for earning money, but the question is how? This is achievable with in-app purchases, game download price, coupon redemptions, in-app advertisements, subscriptions, etc.

After this comes the next question what kind of the way the developer chooses to bring more money? If the developer wants to keep a price for downloading the app itself, then Apple AppStore is suitable. As the user base is habitual of buying more apps than free downloading (e.g. iTunes, iMovie, etc.)

Whereas if the same app is available on Google Play Store with a price, consumers might refrain from buying. As there might be a better option available at free of cost. Android users are more interested in downloading free apps. Rather than those apps which need payment.

Now the question comes:

 

If the app is available for free, then the main scope of earning is gone. The answer to this question is in-app endorsements. They come at regular intervals when the user is using the app. And go away if the user subscribes to a pro-version of the application. The user also enjoys some extra features with the pro version. This serves as an example of user-lobbying. But it has a positive effect. Also, the money roped-in will help with the further mobile app development process. And help in bringing out the best apps in the future. “You got to support who you love!”

The app might be a low-revenue earning category, to begin with. But essential developments and app subscriptions can bring it into revenue earning category, that too within a few months of release. Certain apps are available for a single operating system. It’s a smart approach to test the app on one OS and leaving the publicity part over to people so that the iOS and android developer gets accurate feedback about the real need of the app in the other OS.

There are various apps that are available for Android supporting devices for the first few months. Later, when the market surveys reveal that iOS also want it, then an iOS version is introduced for Apple users. Good mouth publicity fetches more profit than advertisements ever will. Like in the case of PUBG, the company invested zero in app-endorsements. It relied on consumer feedback. Result: the app reached 200 million downloads worldwide on both the operating systems.

Why create an app for both iOS and Android?

 

The circle comes to the same point again. But on close research, one can conclude that there is a rise in the standard of living of people. As a result, many people are trying out new operating systems. With a high-demand of flagship centric android companies like One Plus, there has been a significant influx of consumers from iOS to Android. There are also many of them who have recently bought Apple devices for a breath of fresh air.

So, one can infer that there is a shift of consumers from both the spheres. Many people use an Android phone as their secondary device or as a primary device. But use iPad for the business purpose/recreational purpose. In either of the two cases, if the app is not available on any of the two platforms, the consumer won’t feel comfortable.

The best option being, considering launching the application on both the Operating systems. But not at once. Instead of waiting for the right opportunity and establishing permanent users in one OS. They will work as publicity agents for the app and influence other users to try it out. One can even launch a pro version later on in partnership with specific mobile service providers at a price so that some costs can be recovered. That’s how the mobility service providers would be supporting the app. It will ensure a fixed revenue for the rest of the app’s life.

Looking for Mobile App Development Company?

 

Are you looking for mobile application development companies in India? Do you need to upgrade your existing mobile app or have a fresh idea? Not sure about outsourcing to India? Then, hire Signity Solutions and make the best decision for your business. We have years of app development experience for Android and iOS platforms. Our clients come from all around the world and avail our expert services.

Ritika Jatana Suneja

Ritika Jatana Suneja

Head of Content, Social and Digital Marketing at Signity Solutions
Ritika is the Head of Content, Social and Digital at Signity Solutions - one of the fastest growing companies offering award winning solutions across web, mobile and cloud. She is a positivist with a love for traveling, writing, singing and cooking. Writing being her first love, she’s been enjoying the writing experience since more than a decade by authoring write-ups about everything from technology, marketing, cloud to philosophy, philanthropy and traveling.
Ritika Jatana Suneja

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