Custom E-commerce Platform is Better for Long-term Strategy.

June 20, 2018

Custom ecommerce platform is better for long-term strategy

In today’s modern world when technology is at our fingertips, the e-commerce is developing as a great option for businesses to go online. There is a great increase in demand for online purchasing. A recent survey has revealed that 60% of people in the US are purchasing goods online and this trend is only going to increase in the coming years. The e-commerce has completely revolutionized the way companies are doing business. The concept is expanding tremendously because of the flexibility and the range of benefits it provides to the industries as well as customers.

Now the question is “How e-commerce business runs?” Every online store needs a platform that powers its website. The e-commerce custom  development services help in creating a competitive online store that gives businesses an upper hand in capturing the global market with the help of internet. The skilled and experienced e-commerce programmers and developers will provide an interactive, adaptable and omnipresent stature to one’s website that will be beneficial for the businesses in the long run.

Some of the most popular custom e-commerce platforms are :

  • Shopify– Powering more than 5 lakh businesses and having nearly 1 million active users, Shopify is currently one of the largest and best-known e-commerce platforms. It is one of the most customizable platforms and offers a lot of flexibility. The users can fully customize their online stores and manage their products and inventories.
  • BigCommerce– It is a highly customizable platform that provides user themes and templates to build one’s website. Different businesses have different demands of prices and packages. BigCommerce is highly efficient in building tailor-made websites for online stores.
  • BigCartel– The aim of BigCartel is to make online selling easy for small stores. It provides a number of free themes and the add-ons do provide some flexibility to the users. It is a coder friendly platform that gives it an edge over others in the market.
  • Magento– It is a highly popular e-commerce platform that is quite affordable too. Magento provides free and paid themes to its users. The free version of this platform is beneficial for small businesses as it will save them a lot of money in establishing their online stores. The Magento development companies are quite in demand nowadays because of the benefits this platform provides.

The e-commerce development platforms are definitely a thing to look out for. Let’s see how these custom platforms can be beneficial in a long-term strategy for businesses:

  • Improves conversion – The custom e-commerce platforms allow companies to provide world class customer experience to their users. This leads to a loyal and increased customer base which in turn boosts a company’s revenue. A customized platform provides to the point information of the product, the users are searching for that significantly reduces the bounce rate and increases the conversion rate.
  • Handling specific processes– There are many processes involved in online businesses that must be approached in a unique way. The custom e-commerce platforms are capable of handling such issues like checking a customer’s credits before he/she makes a large purchase.
  • Easy integration– A seamless integration between business systems and an e-commerce platform is a must for any online company. A customized platform allows for proper integration that is extremely beneficial for a company in the long run.
  • Customisable checkout process– One of the benefits of custom e-commerce platforms is that it allows businesses to modify the checkout process according to one’s business requirements. Different companies have different priorities as some needs customer specific pricing while others want to process purchase orders. The custom e-commerce platforms are a great help in such a scenario.

Thus, the custom e-commerce platforms are clearly one of the best options to expand your business globally in the world of internet. So, if you wish to be the big daddy in the field of e-commerce, Signity Solutions is at your service. With years of experience in online marketing and a dedicated workforce, we will give our best in understanding and fulfill your goals. Feel free to reach us here and we will revert back at the earliest.


Rohit Madaan

Rohit Madaan

Assistant Digital Marketing Manager at Signity Solutions
I am an enthusiastic internet marketer.
Rohit Madaan