The Role of Customer Research in Mobile App Development Success

Elevate your app strategy by understanding and implementing effective customer research practices for lasting success.

mobile app

customer research for app development - Signity

Without the vital information that customer research provides, your chances of making a successful mobile app are almost zilch.

According to Statista’s latest report, there are 2.7 billion smartphones and 1.35 billion tablet users worldwide. Moreover, with over 2.2 million apps in the Apple Store and 2.8 million apps in the Google Play Store, it’s not surprising that the mobile app industry is thriving. 

From shopping online and transferring money, to ordering food and booking a car, to playing games and doing exercises, today people are using mobile apps for a wide variety of purposes. 

With having a huge demand for mobile apps in this technology-driven world, today, every small and big business wants to leverage the benefits of this ever-growing industry.

Business owners have realized that having a mobile app is important to reach millions of customers, stay in the competition, and take their business to the next level. 

However, not all mobile apps meet their customers' expectations.

From Apple Music to Hailo to Yik Yak, all these great apps failed because they weren’t properly introduced to the market and its customers. 

No one can stop your mobile app from failing if it’s not specific to the user requirements.

Reasons Why Customer Research For App Development is Crucial?

Customer research for app development is the secret behind all the successful mobile apps that enter the market from nowhere and make a killing. 

  • Who will download your business app?
  • Who are your ideal customer personas?
  • What do they expect? 

The answers to these questions will help you understand your customers better. Customer research will help you map out the profile of your ideal customers.

Moreover, it will help you determine their taste, preferences, market size, and what features design, and innovation they want in your mobile app.

Customer research can make or break your mobile app, so make sure you spend enough time and budge on yours. 

Keep reading while we’re sharing the top reasons why customer research for app development.

1. Helps You to Give People the Best User Experience

People love to engage with mobile apps that provide them an amazing experience with a one-of-a-kind user interface.

If your app is not able to provide a good experience, then there are chances that people will start using other counterparts to fulfill their queries and requirements.

  • How is the look and feel of the app?
  • How your application will interact with its users?
  • What should be common colors, symbols, buttons, font style, and icons?

These are some of the many important things a business owner should consider before developing an app for its business.

Great user experience boosts the trust and satisfaction of customers and helps them to use the mobile application seamlessly. 

A proper customer research for app development helps business owners to build a better understanding of mobile users.

Comprehensive user research before developing an application related to the target market, competitors, the user’s need and more, will help your mobility service provider to create designs that your target customers are going to use and love.

You should make sure that the mobile app development agency associated with, has talented graphic designers who can help you in providing an astonishing feel and experience of your app.

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2. Help In Designing an App That Is Easy To Use, User-Friendly and Fun

Without knowing your customer’s preferences, creating a top-notch mobile app is such a challenging endeavor for any mobile app development agency.

If you want to bring out the best of your mobile app investment, you must be aware of the qualities and behaviors of your users. 

When creating a user-test, consider these important things:

  • Who is your target audience?
  • What is their education qualification?
  • To which social class they belong?
  • What is their work environment?

No matter how excellent features and functions your mobile app has if your users can not use the app properly, then your application is sure to flop.

If you want people to download your app, you have to make sure you offer exactly what they want.

Customer research for app development before the designing process will help you to get an overall view of your users.

If you know the lives and the daily schedule of your users, you will design a mobile app you customers love to engage with.

3. Helps You to Choose the Right Mobile Platform

One of the most important factors that decide whether your mobile app going to succeed or not is the mobile app development platform that you’ll be focusing on. If we talk about the most famous operating systems today, the choices boil down to Android and iOS.

There is a huge difference in the users of Android and iOS attract. The former has the most number of users, while the latter dominates customer spending. 

For example, if you’re looking to target a global audience, Android could be your best choice.

If your audience is upper-class, or you’re designing a paid-app or targeting the USA or Australia, you may go for Apple.

Besides that, deciding whether should go for Android or iPhone app development company USA to build your app is also depends on many factors such as:

  • Audience
  • Project timeline
  • Features
  • Budget
  • App maintenance

Because Android is open-source, it allows flexibility to build customized features and functions that your user wants. On the other hand, Apple’s official programming language Swift involves writing less code than Java, making it easy and inexpensive to create an app for iOS. 

Since building an app for Android or iOS depends on your audience’s geographic and demographic characteristics, customer research can help you to identify the people who can be associated with your app and decide which platform you should choose first.

4. Helps You Generate Great ROI

There a plethora of companies in India that provide a variety of enterprise mobility solutions, but only a few understand the need for good customer research and UX design.

As a business owner, you invest thousands of dollars in designing an app to boost your ROI. From user research, you can find the right audience, make the features and functions more effective, and understand which platform to choose and where to invest in increasing revenue. 

No matter how experienced app developers and designers a mobile development company has and how futuristic apps it has designed, if it does not relate to users, they don’t want to invest their time, effort, and money on it. 

When people have some amazing experienced with your mobile application, they may tell more people to download the application. When the number of users increases, the sales, and overall profit will also increase.

Not just that, you will have the chance to multiply your sales graph in the future, as compared to limited profit if you had not applied to customer research for app development.

The Final Thoughts 


Before you think of outsourcing to India and hiring a custom mobile development agency to design your app. It’s significant to share all the customer research data that will help them create an app; your customers will want to download. 

Things to Remember;

  • Create an app that answers all your target audiences’ questions
  • Make sure your app is easy to use and provide an astonishing experience
  • You must be aware of the ROI of your user research
 Aaina Bajaj

Aaina Bajaj

I am Social Media Manager with a demonstrated history of working in the information technology and services industry. Getting the word out in the digital space about your brand and product is the key role of my job.