Top 15 Marketing Automation Tools & Platforms in 2024

Marketing is just unskippable to your business.

But you can’t invest all of your time in marketing. What if there is a quick fix to simplify or automate all those voluminous and repetitive tasks altogether? 

With marketing automation tools, you can save a ton of time and help scale your marketing strategy so you grow more quickly. After all, 

“Marketing is no longer big beating SMALL, but the fast beating the slow.” 

Numerous tools available for you make it easy to automate your marketing strategy… but all of them are not what it is cracked up to be. Indeed, it’s a must to have an insight into the tool that will actually work for YOUR business. 

With the best marketing automation tools, you can JUST DO THAT! Take a free trial with handpicked top recommendations and start automating your marketing strategy soon. 

This entire review vets the strengths and weaknesses of all the top picks; marketing automation is an inevitable part of business nowadays. But before we dive into the list of top marketing tools, we must ensure we’re on the same page with a simple marketing automation definition. 

Marketing Automation is Software that handles repetitive marketing tasks like email marketing, tracking, ad campaigns, etc., Without the Need for Human Action!

Listen To Your Customers, Not Your Competitors!

With 15 top recommended marketing automation tools, you can save time and money and help improve your marketing strategy.

Here’s a handful of pocketed ways to add it to your strategy  

1. Hubspot

Hubspot is a popular inbound marketing tool to convert outbound leads into inbound ones.

Simply put, Hubspot is the epitome of content marketing.

HubSpot Marketing Automation stands out for its user-friendly interface, powerful features, and seamless integration, empowering businesses with effective, all-in-one marketing solutions for unparalleled growth and efficiency.

Their starter package is $45/month for all the free tools added with simple automation, conversation routing, task queues, and email support. Plus, their professional plan starts at $450/ month, which offers everything from the starter pack, plus marketing automation, custom workflows, and goal-based nurturing. 

Also, you get Salesforce integration, smart content, user roles, attribution reporting, A/B testing for Call To Actions (CTA’s), and emails. These features are included in Enterprise pricing; it includes revenue reporting, custom-event reportings, custom-event automation triggers, predictive-lead scoring, contacts and company reporting, and event-based segmentation.

Related Read: The Basics of HubSpot Marketing Automation: A Comprehensive Guide

2. Sendinblue 

Sendinblue helps you bridge the gaps that let sales opportunities slip through your grasp. 

The best part is - “It’s easy to set up, and it has powerful automation capabilities.” 

You can build your own automation workflows and eight useful, prebuilt options for eCommerce. And, in minutes, you can have automation set up to reap sales from situations you may not have been able to capitalize on earlier. 

Sendinblue provides automation on every plan, which (of course) includes their free forever package, but their tier will limit you to targeting up to 2,000 contacts. So, try out Sendinblue’s free plan and witness how easily it helps you leverage e-commerce opportunities through automation.  

Sendinblue offers a free plan, including their free forever package, but the tiers below Premium will limit you to targeting up to 2,000 contacts. You can find similar tools to Sendinblue in this growth marketing playbook.

3. Acoustic

As known, ”Acoustic” is an independent marketing cloud platform. It offers the industry’s leading open marketing ecosystem consisting of intuitive, AI-powered products purposely built for marketers. Some bespoke features are lead scoring, segmentation, landing pages, progressive profiling, CRM integrations, web tracking, and more. 

Besides, Acoustic allows clients to utilize an available technology ecosystem that easily connects their data and offers a comprehensive understanding of their customers. Transcending the ordinary, Acoustic AI-powered products are designed to eliminate friction and offer a more constituent experience to the market while thriving the competition and protecting the privacy customers want. 

Its essential package offers everything at $0.0 for marketers who want to take customer engagement to the next level. The premium package is for marketers who wish to maximize Return On Investment (ROI) and scale exponentially.

4. Marketo

This marketing automation software allows you to drive revenue with lead management, content management, mobile marketing, etc.  

Marketo is a cloud-based tool for companies, irrespective of their choice, that helps build customer relationships but also helps you thrive in them. Also, there are no set-up fees, and the tool comes with a free trial, so you don’t have to commit until you’re sure it’s an ideal choice. Though Marketo doesn’t reinvent the wheel, it's a comprehensive platform that grows with your enterprise.  

In 2006, they launched their first product, “Lead Management,” Soon after, the company grew tremendously and now offers a wide variety of features. 

5. Pardot By Salesforce 

“Pardot,” a Salesforce company, is a marketing automation suite ideal for boosting revenue. In addition, it amps up your engagement with CRM integration, email marketing, lead scoring, lead nurturing, and ROI reporting. 

In simple terms, Pardot is a perfect choice for helping the sales team shorten the sales cycle. Their Growth pricing plan is $1,250/month, and features include email marketing, lead nurturing, in-depth prospect tracking, and lead scoring and grading. 

Furthermore, you also get ROI reporting, standard CRM integration, forms, and landing pages. Their Plus plan is $2,500 monthly and includes all standard features, advanced email analytics, email-rendering preview, and spam analysis. You also get API access, multiple scoring categories, social profiles, and an integrated marketing calendar. 

Considering the Advanced pricing package, $4,000 per month pro feature as well as customer-user roles, custom-object integration, and API access for up to 100,000 calls daily. Also, it includes a dedicated IP address and phone support.

6. Constant Contact 

Constant Contact is an exceptionally useful email marketing automation tool that has powerful automation potential to help you make big marketing leaps.  

The autoresponder part is just amazing. You can create welcome sequences, drip campaigns, and other automated email campaigns with precise customization. Moreover, it allows you to integrate custom forms on your landing pages quickly.  

Craft it as granular and precise as you want. Define long-tail, automated campaigns for each type and relax; let Constant Contact do the hard work for you. All you have to do is keep an eye on reports and finger on the right pulse.   

You’ll require Constant Contact’s Plus plan to leverage the platform’s email automation benefits. The plan starts at $45 for 500 contacts in your list and gets higher at intervals of $25-$30 for each additional 2,500 contacts you need to accommodate.

7. GetResponse

This is an all-in-one marketing automation solution. Combining email marketing, automation, landing pages, and webinars, GetResponse simplifies your toolkit, saving time and resources. Create personalized customer journeys with intuitive workflow automation, leverage advanced personalization features, and gain valuable insights through robust analytics.

Scalable for businesses of all sizes, GetResponse ensures responsive customer support, making it a valuable addition to enhance your marketing strategies.

From responsive automation to in-depth analytics, it empowers businesses to tailor campaigns for maximum impact. With scalability and dedicated customer support, GetResponse is your go-to solution for elevating marketing efficiency, driving engagement, and achieving lasting success.

Related Read: The Evolving Future of Marketing Automation for Businesses

8. Keap

In the realm of marketing automation, Keap emerges as a dynamic solution tailored to streamline business growth. Known for its user-friendly interface, Keap facilitates seamless automation of marketing tasks, enabling businesses to focus on building lasting customer relationships.

With robust features encompassing CRM, email marketing, and e-commerce automation, Keap empowers users to craft personalized campaigns, nurture leads, and drive conversions efficiently.

Keap's strength lies in its ability to centralize customer data, providing a 360-degree view of interactions. This enables businesses to tailor their marketing strategies based on individual customer journeys. The platform offers intuitive campaign builders, allowing users to create targeted and automated workflows effortlessly. 

9. ActiveCampaign

ActiveCampaign offers you powerful marketing automation, email marketing, and CRM for small businesses. Precisely, ActiveCampaign’s core strength is its efficient and versatile integration of marketing automation. This is one of the widest choices available on the market.   

Often, it’s not suitable for beginners or those with no technical skills. Even learning graphs is a little complex in terms of time and energy. Its key features include the site, event, and goal tracking, powerful attribution tools to track conversions, professional test split test, and drag-and-drop automation map. 

10. Drip

Drip is actually a marketing automation tool for eCommerce websites. It lets you automate customized marketing campaigns for every step of the customer journey. 

To be precise, Drip is a Customer Relationship Management software for online businesses and stores. It collects customer data and allows you to create an automated marketing strategy that actually works. Furthermore, you can easily track every action of your subscriber on your website and customize your email marketing according to the actions taken.

Not to forget, Drip also connects with other eCommerce marketing tools to get even more insight into your customers. 

11. EngageBay

Enter the world of comprehensive marketing automation with EngageBay. This all-in-one platform offers a spectrum of tools, seamlessly integrating CRM, email marketing, automation, and sales acceleration.  

EngageBay empowers businesses to create personalized customer experiences through its robust automation features. From email campaigns to lead scoring and contact management, the platform provides a holistic approach to marketing and sales. The versatility of EngageBay shines through its ability to cater to diverse industry needs, ensuring that businesses can tailor their automation strategies to align with specific goals. 

12. Snov.io

Snov.io is an indispensable asset for businesses and sales teams seeking to streamline their lead generation and cold outreach endeavors. This all-in-one toolset caters to small businesses and solopreneurs, equipping them with the essential features to discover, verify, and connect with potential leads. Its versatile range of functionalities includes the Email Finder, Email Verifier, Email Warm-Up, a free CRM, and much more.

A standout capability of Snov.io is its cutting-edge email automation tool, known as Email Drip Campaigns. This feature empowers users to create highly personalized email campaigns, fostering meaningful engagement with their target audience. Additionally, the platform offers a robust reporting and analytics suite, providing valuable insights to track campaign performance and optimize outreach efforts for maximum impact.

When it comes to pricing, Snov.io caters to different needs with both forever-free and premium plans. The premium plans begin at a competitive price point of $39 per month, ensuring accessibility for businesses of varying scales. With Snov.io at your disposal, lead generation and cold outreach become a seamless and efficient process, driving your business toward greater success.

13. Automizy

Known for its user-friendly interface and powerful automation features, Automizy is tailored for businesses looking to optimize their marketing efforts. The platform's intuitive drag-and-drop editor simplifies the creation of visually appealing email campaigns, while its advanced automation workflows allow for personalized and targeted communication. Automizy doesn't just automate tasks; it elevates marketing strategies, enabling businesses to nurture leads, increase engagement, and drive conversions with ease.

The platform empowers users to craft dynamic email campaigns and automate follow-ups, ensuring that the right message reaches the right audience at the right time. With advanced analytics, businesses gain valuable insights into campaign performance, allowing for data-driven decisions.

Automizy's commitment to simplicity and effectiveness makes it a standout choice for those seeking a marketing automation solution that aligns with their goals and contributes to sustained growth. 

14. Customer.io

Enter the realm of personalized marketing automation with Customer.io, a platform designed to empower businesses to deliver tailored messages to their audience. Customer.io stands out for its focus on individualized communication, allowing businesses to send behavior-triggered emails, in-app messages, and SMS to engage users at every touchpoint.

With a commitment to delivering the right message to the right audience, Customer.io transforms marketing efforts into dynamic and personalized experiences, fostering customer loyalty and driving conversions.

From user onboarding to re-engagement campaigns, Customer.io empowers marketers to craft campaigns that resonate with their audience. With robust analytics and A/B testing capabilities, businesses can refine their strategies, making Customer.io a valuable asset for those seeking to enhance engagement, conversion rates, and overall marketing effectiveness. 

15. Ontraport

Ontraport stands out from other marketing automation tools as a dedicated business automation software tailored explicitly for entrepreneurs, solopreneurs, and small businesses.

Apart from its robust CRM and marketing automation functionalities, Ontraport goes above and beyond by providing a comprehensive set of tools to manage and grow a small business. From email marketing and landing pages to advanced reporting and e-commerce capabilities, Ontraport ensures that all aspects of your business are well-supported and integrated seamlessly.

One of the most remarkable aspects of Ontraport is its emphasis on reporting and insights. Unlike some tools that leave you guessing about campaign performance, Ontraport offers a transparent and detailed view of how your marketing efforts are performing, empowering you to make data-driven decisions.

Though Ontraport doesn't offer a free plan, the platform provides a risk-free opportunity with its 14-day free trial, available for each of its four paid plans. Starting at just $29 per month, the basic plan offers unlimited email sending and intuitive drag-and-drop marketing automation, ensuring affordability without compromising on essential features.

Making a Sound Decision

“Good Marketing” has the potential to set you apart from the competition.

While all the tools mentioned here have their merits, HubSpot's comprehensive suite of features, from inbound marketing to automation, stands as a testament to its excellence.

With pricing options catering to businesses of all sizes, HubSpot not only simplifies marketing but also ensures you stay ahead in the competitive landscape.

It's the choice that empowers you to listen to your customers, not your competitors. You can make the smart move and elevate your business with HubSpot's unrivaled marketing automation capabilities.

After all, by automating, you can focus on other important crucial tasks that will increase your company’s success.