4 Steps to Create a Job Portal Website to Stay Ahead of your Competition

June 18, 2019

Each year, millions of college pass-outs who don’t get selected in the campus placements start searching for jobs with so much at stake. Some aspirants opt for the conventional walk-ins, whereas, some opt for an online search.

As we all know, walk-ins can be really tiresome with issues like communication mismatch, timing issues, and getting physical tiresome. Applying for a job online is always the best way as it eliminates all the hassle involved with walk-ins as applying as with it you are only a click away from a new offer letter.

Kudos to online job portals that have been proving to be a successful tool to ease up the irksome recruitment processes for both the employers and employees. By searching online, you don’t have to travel from office to office or read newspapers daily for job openings. With a stack of job websites and app options, finding and getting a suitable job has become much easier than ever before.

The skill that matters most

In recent years, the job sector in India has observed a big boost as the corporate sectors are utilizing new methods and technologies to make it easier for them to judge a candidate based on skill sets and job position, experience, etc.

Amidst fierce competition between various job portals across the country, there is still hope for a new job portal to make an impact, but only if they have something new to offer that could make it, even more, easier for the job seekers to get exactly what they are looking for.

Who is leading the job portal arena?

All the leading job portals have been making new strategies to attract the employee and employer. Currently “Indeed.com,” Naukri.com” and “Shine.com” are the leading job portals in India as far as traffic, recruitment rate and candidate database.

One thing is common among these portals that they are constantly expanding their database and focusing more on skills rather than the numbers, which is why they have been able to produce a list of quality candidates with the maximum amount of details.

4 Steps to Create a Job Portal Website

If you want to have a competitive website, but are in a dilemma as to how to get started, follow these steps:

1. Discover your niche

Mainly, the job portals go with their comfort zone and stick with the niche that they are familiar with or where they have got some experience. Moreover, it has been observed that the job portals targeting specific industries such as hotels, casinos, etc. turned out to be successful.

So, it’s a good option to go for a specific niche. But, what should you do if you are uncertain of your niche as there are more chances of failure in general niche because of high competition in the form of giants like LinkedIn, Indeed, etc.?

2. Wisely choose the job portal website development source and software

Go for a job portal development service. This is because a job portal is complex and requires a lot of functionality. So, a job portal website development team is a must who can tackle this complexity. The custom website development company will guide you on how you can build a functionality loaded and professional looking job portal website.

After deciding niche, go for the software platform for your job portal. You’ll have options in the form of SAAS (software as a service) and an open source software like WordPress, Joomla or Magento. Remember, your choice hugely depends on your budget and technical skills.

3. Always keep an eye on the market trends

Even if you are gaining revenue by following a specific niche, it’s important to get updated with the latest trends and the market demands. For instance, a couple of years ago, there was a trend of tech professionals to work distantly.

Secondly, it is important to keep an eye on trends and emerging market demands. For example, a few years ago, it became extremely popular among young, tech-savvy professionals to work remotely. Luckily, ‘We Work Remotely’ grabbed the opportunity to list jobs related to this niche.  And soon after, became the leading job portal in this niche.

So, it’s good to go for specific niches but be ready to grab the opportunity when it comes your way. You can also follow various tools to make it easier for you to analyze these kinds of new trends, such as Google Trends, Google Planner, etc.

4. Have a sound marketing strategy

It’s not that difficult to launch an online job portal; the actual difficult part is how you have done the marketing. Given below are a few steps that can be followed when creating your marketing strategy:

SEO: A good SEO ranking of your website is the best way to get noticed and draw high-quality candidates. Though organic SEO is a slow process, the long-term results are surely fruitful.

Google AdWords:

It is an expensive but effective way to draw the target audience. If you are looking for quick results, you can opt for this option.

Social Media:

It is probably the most popular and organic ways to connect to the target audience as candidates are usually active on social media. Moreover, if your content is good, it will get shared, which will increase your reach.


Content marketing is one of the most popular promotional tools, simply because it’s free. So, hire a professional blogger and post a stack of blogs to register your job portal’s presence on the internet.

Here is the infographic:


Lucrative benefits involved with an online job portal

You may not have an idea; how profitable it can turn out to run your own job portal website. It has numerous benefits; let’s check them out:

Constant earning:

If your job portal gets hit, you can earn revenue via business owners and job-seekers to post and respond to listings, or via advertisements.

A source for connectivity:

It’s a luxury to run an online job portal as it a good way to keep an eye on your potential contacts. If you start getting a good amount of jobs postings, you’ll always be aware of what network to follow, which won’t waste your time and resources.

Boost your status:

After all the initial hard work, when your target audience will start using your site in search of reputable job listings, you’ll obviously form a reputation of a credible resource.


So, these are a few steps that can hugely guide you to develop a professional website. It’s for sure that if you will be able to utilize the right web development solutions and execute your plans correctly, you are bound to earn a lot. Before launching your job portal website, do thorough research, and follow all the guidelines to avoid any repercussions. Now that you are well aware of the steps to follow that will take you to a perfect online job portal website. Just choose your preferred features and get started with your new online job portal website right away!

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