HubSpot Free vs Paid: Which Plan is Best For You?

Are you looking for the best tool to scale up your business growth? Here ends your search with HubSpot: the best CRM software to have a complete insight into business activities like marketing, sales, and growth parameters. Explore more about HubSpot's free and paid plans, CRM features, advanced tools and benefits to drive continuous business growth today!

Akhil Malik

Jul 18, 2023

HubSpot

HubSpot is an all-in-one software to empower core business activities like marketing, customer service and sales. Offering a suite of tools for customer relationship management, HubSpot is the best go-to solution for small businesses to large enterprises to achieve remarkable business growth.

With HubSpot, businesses can easily manage customer relationships, create compelling content, automate marketing campaigns, and track regular performance.

Recent studies show a 23% growth of new users, growing 1,77,298 customers on March 31, 2023, from March 31, 2022.

One of the standout features of HubSpot CRM is its versatility to offer both free and paid plans. It makes an ideal choice for businesses new to customer relationship management (CRM) systems, offering them the best entry-level option to discover and leverage its key benefits.

HubSpot pricing plans and packages include Starter, Professional, and Enterprise. Comparing HubSpot free vs. paid, we will come to know about the key features, benefits, and limitations. With this comparison, you can easily select the best-suited CRM version to grow the global reach of your business.

So, whether you're just starting your business or already on your way to success, read this article to find out how HubSpot: the best marketing software, can help you take your business to the next level.

HubSpot Free Plan Version

For first-time users, HubSpot offers a free version. It allows businesses to access and utilize essential CRM features without any cost. HubSpot's free version is a great starting point for companies looking to enhance their customer management interface and capabilities. With its integration, users can easily manage contact lists, create customized email templates, and track deal status.

HubSpot CRM platform comes with plenty of features to help you start inbound marketing of your business. Its free CRM can even rank better than many paid CRM versions. With HubSpot's free plan integration, you can access and track online forms, marketing emails, and drag-and-drop landing pages.

Businesses that have stepped into the market can opt for HubSpot CRM free version for organizing and nurturing customer relationships without paying a hefty price. Its free plan is available for all businesses who want to explore the features of HubSpot CM and its benefits for growth.

Benefits of HubSpot Free Plan

Let’s explore HubSpot free plan advantages:

Contact Management: Manage all business contacts in HubSpot: an all-in-one centralized platform, and filter them on the basis of different categories. From creating landing pages and engaging blog posts to scheduling social media posts, HubSpot content management tools help you enhance your online presence and deliver a seamless user experience.
Marketing Automation: Explore basic marketing tools in HubSpot free version integration which allows you to create targeted campaigns for your customers and automate repetitive tasks.
Lead Generation: Discover business growth opportunities with the lead generation tool- HubSpot sales platform, which helps you locate leads from your website, email marketing campaigns and social media platforms.
CRM: Manage all your customer interactions with the HubSpot sales CRM (customer relationship management) tool and locate all information in one place.
Blogging: Get blogging features to create and publish different blog posts to your website.
Social Media Integration: Manage activities on your business social media accounts: Facebook, Twitter, LinkedIn, and Instagram with the free version of HubSpot.

Get to know more about the power of HubSpot CMS for the website development of your business today.

Drawbacks of the HubSpot Free Plan

Although the benefits and features of HubSpot CRM are many but free version has some limitations for the users like:

Limited Access to Features: With HubSpot free plan, you will get access to basic features. You will have to look for a paid plan to explore advanced features like lead scoring, A/B testing and forms.
Limited Integration: Regarding integration with other platforms and tools, the free version of HubSpot allows limited access to the users.
Limited No. of Contacts: The free version allows storing particular contacts in your database.
No Team Collaboration: With getting HubSpot free plan, you will not be able to collaborate with other teams regarding sharing information or collaboration on different tasks.
Limited Support: If you face any issue or question, you may need more support in the HubSpot free version.

HubSpot Paid Plan Version

HubSpot paid plan is an advanced version. It comes with amazing features to level up your marketing and sales, customer services, and operations.

Designed in 3 packages: HubSpot Starter Plan, HubSpot Professional Plan, and HubSpot Enterprise Plan, paid plans provide a comprehensive suite of tools, including customizable reporting, enhanced customer support, advanced marketing automation, and integration options.

Whether you are a small business planning to scale up or a large enterprise looking for customized solutions, HubSpot paid plans offer the best features to manage the business, track sales and marketing to drive success, and increase ROI to a great extent.

Before investing in any plan, you should look for HubSpot free vs. HubSpot starter and compare the features and benefits.

Benefits of HubSpot Paid Plan Version

Let's explore HubSpot paid plans advantages:

Advanced Features: With the paid version of HubSpot, you will access a wider range of features like A/B testing, lead management tools, advanced analytics, and reporting system.
Contact Management: Get the feature to store an unlimited no. of contacts, which makes it easy to manage your customers and leads.
Seamless Integration: Opt HubSpot paid version to integrate easily with third-party tools and services such as Salesforce, Google Analytics, and many more. The HubSpot marketing tools will help you streamline your business workflows and manage all sales and marketing efforts on one platform.
Continuous Support: Drop all your queries or issues easily and get fast support solutions from the dedicated team. Please get to know all about HubSpot marketing hub automation tools and their interesting features.
Team Collaboration: Collaborate easily with the team members to assign tasks, track project progress, and share content on one centralized platform.
Advanced Analytics and Reporting: HubSpot Sales hub benefits in the paid plan are amazing. The paid version has advanced analytical reports that can help you understand your audience, track campaign progress or performance, and take data-driven decisions. With detailed information, businesses can easily optimize sales to maximize revenue.

Drawbacks of HubSpot Paid Plan Version

Pricing: HubSpot paid version can be expensive for businesses that have just started entrepreneurship in the marketplace.
Complexibility: Every business wants flexibility in managing, handling, and tracking progress reports. You may require additional training to utilize all integrations and features.
Limited Customization: Businesses who want to run a customized model may need help to opt for additional features to meet their unique requirements.
Scalability Issues: Business planning to grow fastly find it difficult to handle more leads, contacts, and customers in the HubSpot paid version.

The difference between HubSpot Sales Free, Starter, Professional, and Enterprise.

Sales Hub Plan

For individuals & small teams

Features	Free tools $0/mo	Sales Hub Starter $18/mo	Sales Hub Professional $450/mo
Conversational bots	Limited features	Limited features	Additional features
Reporting dashboard	Up to 3 dashboards, each with 10 reports per dashboard	10 dashboards, 10 reports per dashboard	25 dashboards, 30 reports per dashboard
Marketing events object	✅	✅	✅
Email templates	5 templates	5,000 templates	5,000 templates
Deal Pipeline	1 deal pipeline per account	2 deal pipelines per account	Up to 15 deal pipelines per account
Documents	Up to 5 documents per account	Up to 5,000 documents per account Remove HubSpot branding	Up to 5,000 documents per account Remove HubSpot branding
Canned snippets	Up to 5 snippets	Up to 5,000 snippets	Up to 5,000 snippets
User management	✅	✅	✅
Email tracking & notifications	Limited to 200 notifications per month	Unlimited email open and click notifications	Unlimited email open and click notifications
Facebook Messenger integration	Send and receive simple messages and quick replies.	Remove HubSpot branding.	Includes advanced Messenger bot branching and advanced reporting.
Prospects	✅	✅	✅
Contact management	✅	✅	✅
Email health reporting	Limited features	Limited features	Additional features
Email Scheduling	✅	✅	✅
App Marketplace integrations	✅	✅	✅
Custom support form fields	✅	✅	✅
Calling SDK	✅	✅	✅
Customizable quotes	Does not include a product library, e-signature, or payment integrations.	Includes HubSpot payments and optional Stripe integration. Does not include a product library or e-signature.	Includes product library, e-signature, HubSpot payments, and optional Stripe integration.
Meeting scheduling	Maximum of 1 personal meetings link Includes HubSpot branding	1,000 personal & team meeting links Remove HubSpot branding	1,000 personal & team meeting links Remove HubSpot branding
Gmail, Outlook, and Microsoft Exchange integrations	✅	✅	✅
Custom properties	10 custom properties in total.	1,000 custom properties per object.	1,000 custom properties per object.
Shared inbox	Limited to 1 inbox	Limited to 1 inbox	Up to 100 inboxes
1-to-1 email	Includes HubSpot branding	HubSpot branding removed	HubSpot branding removed
List segmentation	5 active lists 1,000 static lists Additional limits	25 active lists 1,000 static lists Additional limits	1,000 active lists 1,000 static lists
Email reply tracking	✅	✅	✅
Live chat	Includes HubSpot branding	Remove HubSpot branding	Remove HubSpot branding
Contact website activity	✅	✅	✅
All free tools	✅	✅	✅
HubSpot mobile app	✅	✅	✅
Slack integration	✅	✅	✅
Custom user permissions	✅	✅	✅
Team email	✅	✅	✅
HubSpot-provided phone numbers	➖	1 phone number. Not supported in all countries.	Up to 3 phone numbers. Not supported in all countries.
Sales automation	➖	Trigger tasks and email notifications when deals change stages.	Up to 300 fully customizable workflows for 10 teams, including quote-based workflows.
Goals	➖	Limited features	Limited features
Sales content analytics	➖	✅	✅
Repeating tasks and task queues	➖	✅	✅
Payments	➖	For ACH payments, you pay 0.5% of the transaction amount, capped at $10 per transaction. For card transactions, a 2.9% fee is applied.	For ACH payments, you pay 0.5% of the transaction amount, capped at $10 per transaction. For card transactions, a 2.9% fee is applied.
1:1 technical support	➖	Email and in-app chat support	Email, in-app chat, and phone support
Calling	➖	500 minutes	3,000 minutes
Conversation routing	➖	✅	✅
Multiple currencies	➖	Up to 5 currencies	Up to 30 currencies
Stripe integration	➖	Requires a Stripe account	Requires a Stripe account
Simple automation	➖	✅	✅
Sequences	➖	➖	5,000 sequences per account, and up to 500 email sends/user/day. LinkedIn actions require a Sales Navigator subscription.
Playbooks	➖	➖	Create up to 5 playbooks, and capture notes in playbooks
Task calendar sync	➖	➖	✅
e-signature	➖	➖	10 signatures per user per month
Smart send times	➖	➖	✅
Calculated properties	➖	➖	5 calculated properties
Teams	➖	➖	Up to 10 teams
Custom reporting	➖	➖	Up to 100 custom reports
Automatic lead rotation	➖	➖	✅
Logged-in visitor identification	➖	➖	✅
Presets	➖	➖	Up to 5 presets.
Rep productivity performance	➖	➖	✅
Deal and company scoring	➖	➖	5 total deal and company scoring properties (shared across deals and companies), not additive across objects or hubs
Association labels	➖	➖	Up to 10 labels for associations between each object pair (e.g. 10 labels for contacts and deals, 10 labels for companies and contacts, etc.).
Call transcription and coaching	➖	➖	Search, review, and comment on calls. 750 hours of transcription per account, per month.
Sales analytics	➖	➖	✅
Duplicate management	➖	➖	✅
ABM tools and automation	➖	➖	✅
Workflow extensions	➖	➖	✅
Forecasting	➖	➖	Default and custom forecasting and reporting
Standard contact scoring	➖	➖	5 contact scoring properties, not additive across objects or hubs
Standard CRM interface configuration	➖	➖	Configure and apply conditional logic to the left sidebar, right sidebar, and board cards based on pipeline, team, and more. Up to 20 customizations per object type.
Account Overview	➖	➖	✅
Product library	➖	➖	Up to 1 million products
Salesforce integration	➖	➖	500 field mappings 10,000 Salesforce owners 1 account

Sales Hub Plan: For Businesses & Enterprises

For businesses & enterprises

Features	Sales Hub Professional $450/mo	Sales Hub Enterprise $1,200/mo
Sequences	5,000 sequences per account, and up to 500 email sends/user/day. LinkedIn actions require a Sales Navigator subscription.	5,000 sequences per account, and up to 1,000 email sends/user/day. LinkedIn actions require a Sales Navigator subscription. Includes the ability to trigger sequences via workflows.
Playbooks	Create up to 5 playbooks, and capture notes in playbooks	Create up to 5,000 playbooks. Embed properties or capture notes in playbooks.
Task calendar sync	✅	✅
e-signature	10 signatures per user per month	30 signatures per user per month
Smart send times	✅	✅
Teams	Up to 10 teams	Up to 300 teams plus ways to organize them
Custom reporting	Up to 100 custom reports	Up to 500 custom reports
Automatic lead rotation	✅	✅
Logged-in visitor identification	✅	✅
Presets	Up to 5 presets.	Up to 100 presets.
Rep productivity performance	✅	✅
Deal and company scoring	5 total deal and company scoring properties (shared across deals and companies), not additive across objects or hubs	5 total deal and company scoring properties (shared across deals and companies), not additive across objects or hubs
Call transcription and coaching	Search, review, and comment on calls. 750 hours of transcription per account, per month.	Search, review, and comment on calls. 1,500 hours of transcription per account, per month.
Sales analytics	✅	✅
ABM tools and automation	✅	✅
Workflow extensions	✅	✅
1:1 video messaging	✅	✅
Forecasting	Default and custom forecasting and reporting	Forecast across team hierarchies
Standard contact scoring	5 contact scoring properties, not additive across objects or hubs	25 contact scoring properties, not additive across objects or hubs
Standard CRM interface configuration	Configure and apply conditional logic to the left sidebar, right sidebar, and board cards based on pipeline, team, and more. Up to 20 customizations per object type.	Configure and apply conditional logic to the left sidebar, right sidebar, and board cards based on pipeline, team, and more. Up to 20 customizations per object type.
Account Overview	✅	✅
Product library	Up to 1 million products	Up to 1 million products
Salesforce integration	500 field mappings 10,000 Salesforce owners 1 account	500 field mappings 10,000 Salesforce owners 1 account
Log in as another user	➖	✅
Admin notifications management	➖	✅
Organize teams	➖	Up to 300 teams
Salesforce custom object sync	➖	Map up to 10 custom objects per account
Advanced permissions	➖	✅
Recurring revenue tracking	➖	✅
Custom objects	➖	Up to 10 object definitions, 500,000 records
Predictive lead scoring	➖	✅
Conversation intelligence	➖	✅
Sandboxes	➖	One sandbox per account
Single sign-on	➖	✅
Field-level permissions	➖	✅
Custom goals	➖	Up to 50 custom goals.
Deal splits	➖	✅

By getting to know the HubSpot plans comparison, you will get an idea of which plan suits your business.

How to Choose the Best HubSpot Plan for Your Business?

The Features of HubSpot CRM for business growth are excellent. Many businesses have scaled up their performance, revenue stream, and global development with HubSpot marketing plans. Those who want to invest in the HubSpot plan need help choosing the best one. In order to make your decision easy, we have come up with a few questions related to choosing HubSpot features and benefits.

Is it feasible to invest in HubSpot paid software?

Startups or small businesses that are in the growing stage, and need a larger budget, can go free plan. HubSpot CRM for small companies fits perfectly well to go with basic features. The paid version is recommended for large-scale companies, industries, and firms with worldwide global reach.

Do the HubSpot paid version features benefit my business growth?

If you want to explore the paid edition capabilities like lead scoring, A/B testing, and advanced analytics, then opt for paid version subscription. However, the free edition suits businesses with contact management, fundamental analytics, and email tracking systems.

Do I have an instant need to opt for HubSpot paid software?

If you need help handling a large no. of contacts and leads and progressing actively to develop more business contacts in the coming days, then the HubSpot paid version is the best option.

Will HubSpot's paid plan investment help me grow my business?

The free edition of HubSpot fulfils basic business management deals. However, if you want to access advanced capabilities, and speed up the business growth, go for HubSpot paid version. For more information, you can also explore HubSpot CRM comparison data reports.

If you are all set to mark your online business presence and want complete insight regarding sales, marketing, website development, blogs, articles, email marketing and contact management, go for HubSpot integration now. Figure out your business requirement, and opt for the HubSpot version to track and grow your sales and marketing network today!

Business websites that are developed on WordPress can also make the transition to the HubSpot platform.

Read HubSpot vs. WordPress article to compare the key features of HubSpot CRM and know all about the top benefits of your business management tools and processes.

Contact Signity Software for HubSpot consulting services, HubSpot CMS guide, and best plans for HubSpot development services now!

Frequently Asked Questions

Have a question in mind? We are here to answer.

Is HubSpot Free or Paid?

HubSpot is available in two types: Free Version and Paid Version. Businesses newly in the growing stage can opt for the free version. Large-scale or established companies can opt for the paid version.

What are the advantages of the HubSpot Paid Plan?

The paid version comes up with amazing features: unlimited customer support, scalability, easy integration with other platforms, and unlimited contact management.

How many paid versions are available in HubSpot?

There are three types of HubSpot paid plans: HubSpot Starter Plan, HubSpot Professional Plan, and HubSpot Enterprise Plan. You can also check the HubSpot Pricing comparison for the subscription plans and packages.

Can I switch easily from HubSpot free to paid plan?

Yes, you can easily upgrade your free plan to a paid plan at any time. The seamless transition process lets you discover interesting features and access more comprehensive tools to suit your business needs.