How to Analyze Performance for Individual Pages and Blog Posts

Learn how to analyze the performance of web pages and blog posts effectively. Track user engagement and assess content through key metrics like page views and form submissions. Customize data visualization with charts and tables. Discover insights on engagement categories, video views, and optimization for search engine performance.

how to analyze performance for individual pages and blog posts

Monitor how users interact with your web content, including pages and blogs. Evaluate the performance of smart content and videos. Updates occur every 20-30 minutes.

For overall insights on a domain, head to the marketing reports on your dashboard. Custom reports are doable with Marketing Hub Pro & Enterprise and CMS Hub Pro & Enterprise in the analytics tool.

Assess Specific Content: Check page or blog performance by following these steps

  • Navigate to the content
    • Website Pages: HubSpot account > Marketing > Website > Website Pages.
    • Landing Pages: HubSpot account > Marketing > Landing Pages.
    • Blog: HubSpot account > Marketing > Website > Blog.
  • Click the content name.
  • To focus on specific timeframes, use the Date range dropdown.

date range on page performance


The Performance tab reveals vital content insights. Marketing Hub Enterprise accounts feature revenue attribution data tied to closed-lease contacts. Note: Views/submissions from excluded IPs/referrers aren't included.

  • Page Views: Content loads on browsers.
  • Form Submissions: Total form completions.
  • New Contacts: New contact creations.
  • New Customers: Initial converters are now customers.
  • Average Bounce Rate: Starting sessions without further site movement.
  • Time Per Page View: Avg. time spent per view, excluding exits.
  • Exits Per Page View: Exit rate post-viewing.
  • Entrances: Initial content in sessions.

page performance metrics

Beneath your metric summary lies a chart visualizing one metric over time, segmented by source. Sources are marked with color-coded bubbles; denoting session starts on your site or blog.

  • Change Chart Metric: Alter the chart metric by clicking the top-left dropdown.
  • Data Breakdown: Hover over chart points for specific stat breakdowns.
  • Time Frame Adjustments: Change chart time frame via the top Frequency dropdown—choose Daily, Weekly, or Monthly.

graph new metrics

Following the visual chart is a table displaying performance data for each source. Uncheck a source to exclude it from the chart. Click a source in the table to explore detailed source data.

source data performance

Customizing Report Metrics:

  • Click on "Edit columns" located at the table's top.
  • In the ensuing dialog box, select the checkboxes beside the metrics you wish to incorporate. Keep in mind you can select up to seven metrics simultaneously.
  • If you need to remove a metric from the "Selected Columns" section, click the "X" adjacent to its name.
  • To adjust the arrangement of your chosen metrics, click on a metric and move it to the desired position.
  • Once you're satisfied with your changes, finalize by clicking "Save".

page analytics switch columns

Engagement Category (specific to blog posts)

For instances where you've activated the AMP rendition of a blog post, this chart offers insights into the proportion of visitors who accessed the AMP version via mobile devices compared to those who engaged with the regular desktop version.

blog engagement type

Video Analytics

You can access Video Views and Retention reports when Vidyard integration is active, and videos are part of your content. For A/B tested pages, select a variation from the Variation dropdown menu to view video data—note that video data cannot be aggregated across multiple variations.


Discover suggestions to elevate your content's search engine performance in the Optimization tab. With Google Search Console integration, gain deeper insights into how your page fares for specific search terms.

Discover further insights on viewing SEO recommendations for your HubSpot content.

Smart Content Analytics

For accounts with smart content access, the Smart Content tab reveals analytics comparing smart content to default content. Only pages or posts with published smart content will show this tab.

Note: Global smart content lacks reporting.

Smart Content

  • Access the Smart Content tab for a performance breakdown.
  • Adjust report timeframe via Frequency dropdown (Daily, Weekly, Monthly).
  • Change metrics in the report using the upper left dropdown.

analyze smart content performance

Following the chart, you'll find a breakdown detailing visitor engagement with your content, categorized by the presence or absence of a smart content rule. This breakdown excludes source data.

view metrics for smart content

 Harjyot Kaur

Harjyot Kaur