How to Validate Metrics in the SEO Tool?

Learn how to utilize SEO metrics to optimize your keyword strategy for enhanced search engine optimization. Explore vital metrics like monthly search volume, and difficulty scores to target keywords that generate traffic and enhance your content's ranking. 

Validate metrics in the SEO tool

Within the SEO tool, you'll find a set of metrics designed to assist you in researching optimal keywords for both main topics and subtopics, all geared toward achieving the most effective SEO outcomes. Delve deeper into these metrics and discover how to leverage them to enhance the quality of your content.

SEO Tool Metrics Explained

In the SEO tool, you'll encounter several critical metrics while conducting research, whether you're exploring new topics or delving into specific topics or subtopics you've already created. These metrics provide valuable insights into your keyword strategy:

  1. Monthly Search Volume: Calculated with SEMrush, this metric denotes the average monthly searches for a given keyword across search engines. When choosing topics or subtopics, focusing on those already generating substantial monthly search volume is advantageous. However, it's important to note that some high-volume keywords may present greater ranking challenges.
  2. Difficulty Score: This score assesses the level of difficulty you're likely to encounter when attempting to secure a spot on the front page of search results for a particular topic. It's rated on a 100-point scale, with lower scores indicating a higher likelihood of success. In other words, keywords with lower difficulty scores are generally easier to rank for, making them attractive targets for your SEO efforts.

Why do Validation Metrics Read No Data? 

Possible Causes for Empty Subtopic Keyword Validation Metrics:

  • SEMrush Data Absence: When your subtopic keyword validation metrics remain empty, it may be because SEMrush lacks data for this particular metric.
  • Null Data from SEMrush: Sometimes, SEMrush might provide HubSpot with invalid data even when their application displays information. This issue typically resolves on its own.
  • Data Cache Duration: Keep in mind that data related to monthly search volume is cached for 30 days. As a result, results may not reflect recent updates.
  • Incompatible Location: If the topic is configured for a country that lacks search volume for the specific topic, the metrics may not populate. For example, if you have a language-specific topic but your settings point to a country where that language isn't prevalent, you may encounter data gaps. You can review available locales for monthly search volume and subtopic keyword suggestions within SEMrush's databases.
 Harjyot Kaur

Harjyot Kaur