Language Settings For the SEO Tool

Language settings in the SEO tool customize content and keywords for specific audiences, boosting relevance and SEO performance in HubSpot.

language setting

The SEO tool in HubSpot offers language options for different components. These components include the SEO tool as a whole, topics with their subtopic keywords, topic validation data, and subtopic keyword suggestions.

SEO Tool Overall

The entire SEO tool, including labels, instructions, and help text, supports multiple languages. Languages available for the SEO tool encompass English, Brazilian Portuguese, Spanish, German, French, and Japanese

Topics and Subtopic Keywords

Topics and subtopic keywords can be used in any language. Even if your content is in a language not currently supported by HubSpot, you can still use the SEO tool to organize your content and assess its performance by inputting your own topic and subtopic keywords.

Topic Validation Data

Search engine results can vary based on factors such as the user's location or locale. Setting the appropriate locale for each topic cluster is crucial to obtaining accurate domain authority and monthly search volume data for a specific country.

Locale Adjustment

To modify the locale for a particular topic, use the Country dropdown menu located in the upper-left corner of the topic details page. This allows you to tailor your SEO strategy to cater to the specific needs and preferences of your target audience in different regions.


You have access to location-specific data for monthly search volume and subtopic keyword recommendations sourced from SEMrush databases.

Subtopic Recommendations

Currently, the machine learning models for subtopic keyword suggestions primarily operate in English. Additionally, some subtopic keyword recommendations are generated based on the available locales as provided by SEMrush.

 Sachin Kalotra

Sachin Kalotra