What is HubSpot Used for?
Companies utilize multiple marketing tools to reach their audience. While some tools have picked up steam, some are waiting to be explored. But what if there lies a platform that is one roof to all these marketing tools under it? And that is HubSpot for you. From data automation to social media tools, it practically covers everything! Please read the blog to learn more about HubSpot marketing hub.
Marketing is at a turning moment at present. Creating appealing and attractive commercials is no longer enough to draw customers. Since the purchasing process has drastically evolved, you have to step up your offerings and strategies to meet buyers on the same page. About 66% of customers want brands to understand their needs. HubSpot allows you to do just that!
It is a sales and inbound marketing software. It helps companies and organizations attract users, convert leads, and close and retain customers. HubSpot Marketing Hub allows you to access all your marketing information and tools on a single and effective platform. You can gain relevant data to attract customers, deliver tailored experiences, and convert them.
HubSpot holds 31.61%, translating to one-third of the marketing automation market share. However, only a few marketers know how it can ease and simplify their work. It takes time and skills to familiarize yourself with its working and unlock value through leads, insights, and conversions. This article outlines HubSpot features and everything you need to know about it.
Key Features of HubSpot
HubSpot gives a hand in lead generation, sales pipeline management, and digital marketing. It consists of multiple hubs or tools you can buy separately or together for free. That is not all; the CRM software offers five premium products built on top of a collection of foundational features.
HubSpot features five modules to facilitate additional functionalities and capabilities:
1. Customer Relationship Management
Almost every product and tool in Marketing Hub has CRM-powered marketing. It means you no longer need to juggle multiple platforms to market your services. HubSpot CRM (Customer or Contact Relationship Management) assists you in managing contacts. It gives you incredible insight into every contact to build deeper relationships with your customers at scale.
2. Marketing Hub
The marketing hub presents everything you need to run an inbound marketing campaign. It provides essential marketing automation tools to drive customers to your business and ensure they are satisfied. It offers all the marketing tools in a single place.
3. Sales Hub
Sales Hub comprises an entire suite of tools to boost your productivity and shorten deal cycles. It strives to make the sales process more user-friendly without adding to the workload. Your sales team can access HubSpot sales automation software and use it to book more meetings and close deals.
4. Service Hub
It is a customer service software that allows you to connect with customers. It puts forward relevant tools to help you improve customer experience. Your team can leverage the platform to meet demand and enhance customer satisfaction.
5. HubSpot CMS
HubSpot CMS Hub simplifies website updates, hosting, and infrastructure so you can prioritize customer experiences and grow your business. You can design, update, and optimize website pages while your developers can code exceptional solutions using preferred tools.
Use Cases and Benefits
HubSpot is a powerful tool designed for marketing, service, sales, and operations teams. Besides CRM-powered marketing, HubSpot benefits businesses in multiple ways. For instance,
- It facilitates data-driven decision-making and enables you to develop engaging content to entice customers.
- Its scalable yet personalized strategy helps in lead generation.
- You can create better reposts using direct data translation to effective strategy and built-in custom reporting.
In addition, it is a direct and simpler alternative to launch your marketing activities. HubSpot use cases include:
1. Inbound Marketing and Lead Generation
Chasing sales, planning marketing operations, or managing clients without leads is nearly impossible. Lead is any person who shows interest in your brand or product. Meanwhile, lead generation means nurturing and increasing their interest to convert them into customers.
Studies highlight inbound marketing content can save up to 62% and produce three times as many leads as traditional marketing. HubSpot enables you to develop and optimize your content, increase leads, monitor contacts as they turn into customers, and view your progress.
2. Streamlining Sales Processes
An effective and hassle-free sale process is imperative to retain your customers. It allows you to know what to do when your customers move through their journey. It is a practical process to turn prospects into paying customers. A defined sales cycle creates a common roadmap.
About 47% of sellers identify CRM usage as a productivity metric. It allows you to organize your sales pipeline, focus on leads, and evaluate the efficacy of your sales efforts. HubSpot Sales Hub enables you to send emails, respond to inquiries, set reminders, schedule meetings, view chat flows, and receive actionable insights to streamline the sales process.
3. Enhancing Customer Service and Support
Customer experience is crucial to the success of your business. In fact, 81% of organizations claim CX as a competitive differentiator. It refers to the impression your customers have about your brand.
HubSpot Service Hub is a customer service platform. It includes several features for customer experience management. You can access the help desk, customer feedback capabilities, and ticketing to handle customer inquiries and track recurring support cases.
4. Reporting and Analytics for Data-driven Decision-making
Data-driven decision-making refers to the process of making organizational decisions based on data. Approximately 90% of analytics and professionals believe data and analytics are the key to digital transformation initiatives. And what is better than being able to find all this relevant data and more in a single software?
HubSpot CRM is a centralized database that shows customer profiles filled with relevant data. The software quickly processes requests and provides users with the information they need. Personalized services also allow you to meet their demands and make sound decisions.
You may encounter situations where your business requires other platforms, like Magento or WordPress. Which one would be more suitable for you? Well, you do not have to pick one over the other. You can easily integrate HubSpot with other platforms. Consequently, leveraging multiple platforms to maintain your website and nurture leads is effortless.
Related Read: HubSpot vs WordPress: The Ultimate Comparison
Integrations with HubSpot allow you to connect it with other platforms to enable data sharing and functionality. Modern businesses need to utilize such connections to lure customers.
HubSpot integrations can help streamline workflow and offer several benefits to your existing platform.
You can customize HubSpot to meet your flourishing business needs without adding unnecessary complications and complexities.
HubSpot merges powerful features in easy-to-use software you will love. The UX is appealing and clean. Further, it provides rich insights you can follow to tweak your business strategy for the better.
3. Enhances Marketing Process
It might sound unbelievable, but HubSpot CRM aligns sales and marketing. It offers various sales tools and enables closed-loop reporting from new leads to customers.
4. Numerous Integration Partners
HubSpot has various integration partners. They work collectively to furnish you with a seamless experience.
HubSpot Marketing Hub makes advanced marketing automation tools, strategies, and customer service software are now more accessible. It matches your business needs as it grows to appease you and your customers alike. Centralized data is among the most valuable HubSpot features. You can break down information silos leveraging HubSpot CRM, marketing automation tools, and support software within the same platform.
However, it can be confusing and challenging to use. Many users found themselves stuck with an expensive platform that failed to return its investment.
Therefore, proper knowledge and planning are essential before you tap into technology. Align your tools and processes with your team to convert new customers. Adopt HubSpot CRM to seamlessly engage prospects and loyal customers at any stage of the journey.
Frequently Asked Questions
Have a question in mind? We are here to answer.
What does HubSpot do precisely?
HubSpot has become a common term in the digital marketing landscape. The cloud-based CRM optimizes inbound marketing strategy, fosters sales enablement, and boosts ROI to generate qualified leads.
Is HubSpot only for B2B?
Is HubSpot free to use?
HubSpot CRM has free tools available for everyone. However, it also offers three plans, namely Starter, Professional, and Enterprise, to add new capabilities and out-of-the-box features.